Episode 83: The biggest social media mistake keeping you from growing as a small business


The biggest social media mistakes I see keeping you from growing as a small business 

As a small business owner, you’ve likely found your focus split between running the day-to-day operations of your business and trying to stay on top of the ever-changing digital landscape. Social media can be an incredible tool for driving growth when we use it correctly; however, there is one mistake that almost all small businesses make when it comes to navigating social media: a lack of strategic clever planning.

In this episode of the podcast, we will tackle what this error looks like and how you can fix it to grow because I want to see you grow. When you grow, I grow. That’s how it works.

  • Posting Too Much – Quality over quantity

It’s understandable that you want to reach as many people as possible through your social media channels. However, it’s important to remember that quality content trumps quantity. Posting too much can have the opposite effect and overwhelm your followers. Stick to a consistent posting schedule and focus on creating thoughtful and engaging content that resonates with your audience. Your followers will appreciate the effort and will be more likely to engage with your brand in the long run.

  • Not Engaging Your Audience – Make sure to engage with your audience by replying to comments and sharing their posts. I see this a lot. 

It can be easy to get caught up in the day-to-day tasks and forget about the importance of engaging with your audience. However, taking the time to reply to comments and share their posts can make a world of difference in building a loyal customer base. It’s so simple it’s almost crazy that I’m sharing it, but I see it so often, so here we are.

By showing your audience that you value their input and are willing to engage with them on a personal level, you can create a sense of community and trust that is invaluable to the success of your business. So, don’t let the opportunity to connect with your audience slip away – make engagement a top priority.

  • Not Having a Strategy – Have a clear objective and plan when it comes to what content you post and when.

For a small business, not having a strategy for your social media content can be detrimental. In a crowded online space, it’s important to stand out and make an impact with your audience. However, without a clear objective and plan, your content can easily get lost and fail to engage with your customers.

A strategy helps you create a consistent brand message that resonates with your target audience. It can also ensure that your content is posted at the right time when your audience is most active on social media. So, take the time to create a social media strategy that aligns with your business goals and objectives. Your consistent and engaging content will help your small business grow and succeed in the long run.

  • Focusing on Quantity Over Quality – Put more emphasis on creating high-quality, thought-provoking content rather than quantity.

In today’s fast-paced world, it’s easy to get caught up in the trap of producing more and more content, regardless of its quality. However, for your small business, especially, focusing on quantity over quality can be detrimental to success.

Instead, prioritise creating thought-provoking and high-quality content that truly resonates with your audience. Not only will this help establish your brand as an industry expert, but it will also foster deeper connections with your customers. By taking the time to craft truly remarkable content, your small business is sure to stand out from the competition and thrive in the long run.

  • Not Tracking Your Results – Track the performance of each post and analyse what type of content performs better than others. 

When you know what your audience LOVE, do more of that! It’s a no-brainer.

Not tracking your results could mean missing out on valuable insights that could help you improve your content and attract more customers. By analysing the performance of each post, you can determine what type of content resonates best with your audience and tailor your future efforts accordingly. 

In summary:

1. Posting Too Much

2. Not Engaging Your Audience

3. Not Having a Strategy

Have a clear objective and plan when it comes to what content you post and when.

4. Focusing on Quantity Over Quality

5. Not Tracking Your Results – Track the performance of each post and analyse what type of content performs better than others

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