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Build your marketing plan from the ground up
Help you get clear on your magnetic marketing formula
Create big growth
All with the least amount of time and effort because you have a plan
Having a clear brand strategy combined with a digital marketing plan is the most powerful way to grow a profitable business while staying true to your values.
When your brand strategy is well-defined, everything you do aligns with your core message and attracting the right audience who connects with your vision becomes a lot easier.
Serial entrepreneur, Marketing Consultant, and Small Business Growth Strategist, I’m driven by a passion to empower Australian small businesses by demystifying and simplifying marketing. Recognising small businesses as the backbone of our economy, I’m dedicated to making sure you harness the power of effective marketing strategies to propel your businesses forward.
With a track record of working with hundreds of small business owners since my business’s inception, I have facilitated growth through strategic positioning, dynamic lead generation, and converting potential customers into profitable ventures.
I’m not afraid to call BS on marketing tactics and trends designed to confuse and offer false hopes to business owners, which has been a testament to the tangible success stories of the businesses I’ve transformed, winning me accolades & deserving recognition along the way.
It’s my mission to make high-level marketing strategies accessible to all, empowering business owners to achieve their dreams with the right tools, practices, and knowledge.
With a toolkit not just to survive but to thrive in the world of digital marketing.
It’s time to feel in control of how you show up and proud that your business has a strategy to lean into, and roll out.
Learn the key elements to create a digital marketing system that effortlessly attracts your ideal clients and builds your business towards sustainable success, while feeling aligned with your values.
module #1 - Build your magnetic marketing foundations
We begin by laying the groundwork for long-term success by establishing a solid marketing foundation. I guide you through identifying and understanding your perfect client, crafting a clear brand vision, and defining your brand’s mission and core values. These key elements will not only set the stage for attracting your ideal audience but also ensure your marketing is authentic and aligned with your business's purpose. By the end of this module, you’ll have the clarity and confidence to build a brand that resonates and magnetically draws in the clients who truly fit with your business.
module #2 - Create a highly converting website
I simplify the complex world of SEO, guiding you through effective keyword research techniques and the four crucial steps to create a targeted keyword list that enhances your site’s visibility. You'll learn strategic placements for keywords within your website to maximise impact and gain the tools to measure the success of your SEO strategy, plus how to know and measure if it's actually working. By the end of this module, you’ll have a powerful, optimised website that serves as a cornerstone of your marketing efforts, driving growth and success for your business.
#module 3 - Establish your magnetic marketing messaging
Learn how to craft messaging that resonates and captivates your audience. We’ll delve into the power of your transformation message, helping you articulate the significant changes your clients can expect when they work with you. You’ll also identify your unique selling points (USPs) setting your business apart in a crowded marketplace. With these essential elements in place, you’ll develop a magnetic marketing message to attract your ideal clients, clearly communicating the value you bring to the table. By the end of this module, you'll have compelling messaging that effectively connects with your audience and drives engagement.
module #4 - Develop your lead magnet and marketing funnel
It's time to learn how to create an irresistible lead magnet that attracts your ideal clients and builds your email list. I’ll guide you through the process of designing a lead magnet that not only provides immense value but also aligns with your overall marketing strategy. Additionally, you’ll discover how to develop a comprehensive email marketing funnel that nurtures your leads, guiding them seamlessly from initial interest to becoming loyal clients. By the end of this module, you’ll have a powerful system in place that converts prospects into customers, nurtures relationships and feels authentic to your brand.
module #5 - Activate your content marketing plan
You’ll learn how to bring your content marketing plan to life while optimising your social media strategies for maximum impact. I’ll guide you through creating engaging content that speaks to your audience and strengthens your brand presence across platforms. You’ll discover how to effectively utilise various social media channels to amplify your reach and engagement, ensuring your message resonates with your ideal clients. By the end of this module, you’ll have a clear, actionable content marketing plan and the tools to enhance your social media marketing, driving consistent growth and visibility for your business.
module #6 - Craft your 12-month digital marketing plan
Create a comprehensive 12-month digital marketing plan aligning with your business goals and driving sustained growth. I’ll guide you through the process of setting clear objectives, identifying key performance indicators, and mapping out your marketing activities for the year ahead. By breaking down your plan into actionable steps, you’ll ensure that every marketing effort is purposeful and targeted. By the end of this module, you'll have a strategic roadmap that not only outlines your marketing initiatives but also positions your business for long-term success and adaptability in a dynamic digital landscape.
ON-DEMAND MASTERCLASS with Hayley Osborne – Pin to Win: Mastering Pinterest for Business Success
ON-DEMAND MASTERCLASS with Mark Coppola – Climb the Ranks: A Comprehensive SEO Masterclass
MY LITTLE BLACK BOOK OF CONTACTS – 15+ years in the making. You know when you find “your people”, they’re worth keeping. This is that resource.Â
This course is designed for service-based personal brands and small business owners who want to build a strong marketing foundation. If you’re looking to attract your ideal clients, grow your audience, and create a marketing system that feels aligned with your values, this course is perfect for you.
No prior marketing experience is needed! The Magnetic Marketing Formula breaks down each step in simple, easy-to-follow terms. Whether you’re a complete beginner or someone looking to refine your marketing strategies, the course is structured to meet you where you are.
By the end of the 8 weeks, you’ll have a comprehensive marketing strategy in place, including a magnetic brand foundation, a high-converting website, a lead magnet, and an email marketing funnel. You’ll also have a 12-month marketing plan to ensure you stay on track for long-term business growth.
On average, you’ll need to set aside 2-3 hours per week to go through the course materials, complete the exercises, and implement the strategies. The course is designed to be actionable and efficient, so you can make progress without feeling overwhelmed.
Absolutely! However this is catered to serviced based personal brands, you will still learn everything you need to know to work through the foundations of your marketing and have a marketing plan at the end.
Yes! You’ll have access to myself to ask any questions you have at all through our time together. PLUS the freedom to submit any work you want checked and feedback on during the duration of the course. As well as a community of like-minded business owners to help with any discussions you want group feedback on. You can ask questions, get feedback, and connect with others on the same journey.
The course materials are available to you for 12 months, so if you need to go at your own pace, you can. You can always revisit any part of the course whenever you’re ready, even after the 8-week program is over.
No worries at all. Email the team at [email protected] and we will get back to you ASAP with an answer.
This course not only teaches you the what and how of marketing, but it also ensures that your marketing efforts feel aligned with your personal and business values. The Magnetic Marketing Formula is designed to help you grow your business with ease and authenticity, without burning out or chasing trends.
You’ll walk away with a complete marketing system, a long-term marketing plan, and the tools you need to continue growing your business. Plus, you’ll retain 12 months access to the course content and updates, so you can revisit any module at any time over 12 months.
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