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What is a social media strategy?

Why do businesses need one? It’s simple: there are billions of customers on social media every single day and if your business is taking this key marketing tool with a pinch of salt, then it’s time you strategically capitalised on it.

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How to Establish Your small business Marketing Foundations

As entrepreneurs, we put in a crazy amount of work to grow our businesses. However, if your efforts aren’t giving you the results, it’s time to reassess. Imagine one podcast interview or a feature in Forbes being equivalent to 300 social media posts. This demonstrates the potential of leveraging high-impact platforms to reach your target audience with less effort.

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