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Episode 67: The importance of done is better than perfect for your small business

June 1, 2023

Hello, my beautiful friends and welcome to another episode of The Hayley Osborne Show. I’m Hayley and I am so glad you’re here. This is episode 67.

The importance of done is better than perfect for your small business

I want to give a shout out to a new small business cheat sheet I’ve made. It’s not just any old cheat sheet, however it’s specifically for small business. So if you have a small business, then this is for you.

One thing I found that has kept coming up over and over with my private coaching clients and inside my membership, is small business owners do not understand exactly what they need to be including and doing within their Instagram account to have it fully optimised. Often more times that not you are so close to your business and your social media that you can’t see the forest through the trees. You just cant see what it needs anymore. This is super common. But don’t worry, I got you.

This cheat sheet is FREE, and it covers exactly what you need on your businesses Instagram account to optimise the bageezus out of it, what works and what you should be including.

It’s my Small Business Instagram Cheat Sheet and you can grab it over on You can’t miss it. It’s right at the top of my website.

What this covers are things like what you should include in your Instagram bio so it’s optimised, your account name, how to optimise the posts at the top of your Instagram page, aesthetics, reels and so much more. It’s a short punchy cheat sheet to get you appearing to the 2.35 billion monthly active users as optimal as you possibly can.

So why is it important for small business owners to focus on getting things done rather than striving for perfection? 

As a small business owner, it can be all too easy to get caught up in the pursuit of perfection.

You want every detail to be just right, every decision to be flawless, and every product or service to be nothing short of impeccable. While striving for excellence is certainly commendable, it’s important to remember that sometimes, getting things done is more important than getting them done exactly right. After all, if you spend all your time perfecting one aspect of your business, you might miss out on key opportunities or fail to hit important deadlines. By focusing on productivity and progress rather than perfection, you can keep moving forward towards your goals and ultimately achieve greater success in the long run.

There are benefits in the done-is-better-than-perfect thinking: 

Increase productivity and efficiency 

As a small business owner, increasing productivity and efficiency is essential to achieving success. Not only does it lead to happier customers and more profits, it also allows for more free time to focus on other important aspects of the business. By prioritising productivity and efficiency, you can streamline the way you operate and maximize your resources, which breeds growth and success.

More time to focus on the important tasks 

Time is money. Every minute spent on a menial task is another moment that could have been devoted to expanding your business, networking, or simply catching some much-needed rest. That’s why the benefits of having more time to focus on the important tasks cannot be overstated. By delegating, you’ll be free to direct your energy to what really matters: telling your story, innovating, strategising, and growing your business. Not only will you feel more productive, but you’ll also have a renewed sense of purpose and drive. Ultimately, small businesses who choose to prioritize their time will reap the rewards of long-term success and prosperity. But this takes practice

Helps to reduce stress 

In a world that emphasizes perfectionism, the idea of “done-is-better-than-perfect” can seem counterintuitive. However, this way of thinking can bring about a multitude of benefits. Firstly, it encourages progress and momentum. When we focus on finishing a task to the best of our ability instead of endlessly perfecting it, we are able to move onto the next thing and make more progress overall. Additionally, it can reduce stress and anxiety associated with perfectionism. By accepting that something is not perfect but is still good enough, we can avoid prolonged periods of stress and self-doubt. Lastly, this mindset can lead to more accomplishment and satisfaction as we are able to complete more tasks and take pride in what we have achieved. Overall, adopting a “done-is-better-than-perfect” approach can help us be more productive, less stressed, and more fulfilled in our endeavours.

Tips for implementing done-is-better-than-perfect thinking: 

Prioritise tasks based on importance and urgency 

For a small business owner, time is a precious commodity that must be utilised wisely. But with endless tasks piling up, it can be challenging to prioritise what needs to be done. It’s crucial to have a framework for determining what tasks are urgent, what are important and what can wait. Once you identify these categories, you can tackle your to-do list more effectively. Remember, not all urgent tasks are important and not all important tasks are urgent.

By focusing on what matters most, you can increase your productivity, take control of your time, and move closer to achieving your goals. So take a moment to evaluate your tasks and organize them based on importance and urgency. You’ll be surprised at how much more you can accomplish in a day.

Delegate simple tasks to free up time for more complex tasks 

Running a small business can be overwhelming, especially when daily tasks pile up and deadlines loom. However, delegating simple tasks to your team can free up time for more complex tasks, allowing you to focus your energy on growing your business. Effective delegation means trusting your VA (your virtual assistant), your team and empowering them to take ownership of their work. Start by assessing which tasks can be delegated, and ship them out, you’ll feel so much better for it.

Remember, delegation is not a sign of weakness but rather a strategic move to maximize your team’s potential and drive your business forward!

Set realistic goals and timelines 

We are all guilty of this as business owners. Setting realistic goals and timelines can make a big difference in your success. It’s easy to get caught up in the excitement of big dreams and grand plans. But without a clear and achievable roadmap, those dreams can quickly turn into frustration and disappointment. Start by breaking your big picture goals into smaller, more manageable steps. Consider the timeline and resources needed for each step, and be sure to build in some flexibility for unexpected challenges along the way. Remember, progress is progress, no matter how small. By setting realistic goals and timelines, you’ll gain the clarity and focus necessary to build a thriving business. So don’t let the fear of failure hold you back – take that first step today!

Don’t be afraid to ask for help 

Running a small business can be challenging, especially when you’re faced with a problem you can’t solve on your own. But asking for help is not a sign of weakness – it’s a sign of strength. Admitting that you need assistance takes courage, and it’s the first step towards finding a solution that will propel your business forward. Whether you turn to a friend, mentor, or expert in your field, seeking advice and guidance can help you make better-informed decisions, avoid costly mistakes, and ultimately achieve your goals. So don’t be afraid to ask for help – remember, you’re not alone in this journey. Help comes in so many different formats. It could be investing in a cleaner, outsourcing your laundry, having someone come and do your gardening, help with the kids. Help comes in all different shapes and sizes. Freeing up one areas means you can focus on the needle moving things.

Guys, Doing is better than perfect when you’re running a small business. Done is much better than perfect because it allows you to focus on the important tasks, get more done in less time and reduce stress.

By following my awesome tips you can make sure you don’t get stuck in the perfectionist mindset and instead, focus on getting things done. 

So, what are you waiting for? Get out there and get stuff done!

Thank you so much for listening and I will catch you next week for another episode!

xx Hayley

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