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The Hayley Osborne Show

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Episode 26: Why the time is now to be marketing & step into becoming the number 1 in your local community

July 4, 2022

My experiences have led me to my passion of helping small business owners, which is you, the backbone of the economy, to demystify local area marketing to help you reach more customers. In today’s episode I discuss why the time is now to be marketing and why you need to step into becoming the NUMBER 1 in your local community. I’ve also announced an EPIC Masterclass I’m running on Thursday July 14th at 7pm. I’d love to see you there! You can register via my website




Hello, my awesome friends and welcome to another episode of The Hayley Osborne Show. I am so happy you’re here listening with me wherever you are today. Walking, in your car, cooking dinner!

Today is a special episode as DRUM ROLL…I’d like to announce here on the podcast, that I’m running my very first FREE Masterclass in over 2 years. WOW right. I haven’t done a FREE Masterclass in such a long time and it’s been a really a long time coming. I am beyond excited to be running this Masterclass and sharing some very valuable information with you.

When is it? It’s coming up soon, on:

When: Thursday 14th July 2022

Time: 7pm ACST (Adelaide time), and I am inviting you to come along. I’d love to see you there. I’m going to be sharing with you:

“The 3 best local area marketing strategies to increase sales”, where I’ll be teaching you my proven 3 strategies to grow your sales and your tribe!

For those of you listening in Melbourne, Sydney, Brisbane and Hobart this is at 7:30pm your time and for those in Perth 5:30pm.

I can’t wait for this, if you want to join me, head over to my website and register there, at the top of the website – very very easy.

You may or may not know this, but I’ve been in business for over 14 years, from fashion to candles to corporate, marketing the world’s biggest alcohol brands.

These experiences have led me to my passion of helping small business owners, which is you, the backbone of the economy, to demystify local area marketing to help you reach more customers.

I understand that small businesses don’t have big budgets to spend on marketing agencies, but you want to become the NUMBER 1 in your local communities. When I say local communities, I mean both your “local” online audience and your actual local community in the offline world, because we can’t discount this either as it’s so important.

This could be in your surrounding suburb or the state you live in. Either way be it “local local” or “local state”, if your ideal customer is near you, they love what you’re offering, chances are, they’ll want to find a way they can access you in real life if they can eventually.

I know that I’ve done this recently with one of my new clients prior to them becoming a client. I wanted to purchase something from them that I had my eye on, so I went to their shop, as opposed to ordering online. Firstly, because we’d been chatting for a while over Instagram and secondly, I love the face to face, so why not. I have so many other examples of this as well where I am now using serviced based businesses in my own life that I’ve discovered on Instagram. Very powerful and very cool.

Anyway, we digress, I often do this, but it always acts as a powerful metaphor to get my message across. There are so many life and business metaphors that really do go hand in hand, I could go on and on. But I won’t. I’ll just slide them in as I get the opportunity in every podcast episode.

When you have a business, or want to go into business, it requires work. Work to maintain your businesses existence in the world. Because, if you’re not telling people about it in some way shape or form, then no one is going to buy from you. And when no one buys, then all you really have is a hobby, not a business. Right!

Build brand awareness, is the very first step to maintaining your businesses reputation and top of mind. By working on doing this, it helps to keep conversations going around your business. You might be rolling your eyes right now, thinking yeah yeah but I do this, and it doesn’t make a difference.

But do you? Do you really? That’s my question to you. Because this is fundamentally so important to your marketing mix. The reason being is that someone in your circle may have been there for a while, but not ready to buy from you yet! Then, a few months or even years later, they suddenly have a need for what you have. AND because you’ve been consistently appearing in their world, you’re their go to. It really is that simple. I think (and see this A LOT), lots of entrepreneurs and business owners, especially right now, want instant results. They’re not willing to put in the hard work. This consistent work that it takes to build a business. You can’t just expect your business to grow if you don’t water it consistently.

In my free up and coming Masterclass “The 3 best local area marketing strategies to increase sales” I will be sharinghow to do this. The masterclass is Thursday July 14th at 7pm ACST and you can register for this on my website I would love to see you there.

The time is now to be marketing, so you continue to engage your audience. Not when you just have something to sell. It doesn’t work like that. Our audiences are becoming smarter and smarter and don’t want to be sold to. It’s as simple as that. We need to be considering and addressing the entire customer experience. This is so important and provides the right context for people to be able to understand what your business is all about. Don’t forget, just because you’ve said it a thousand times over, does not mean those that are following you on your social media and on your email list have heard it. They might have been busy that day. They may have deleted your email by mistake. They may have been on holidays when you said that critical thing. You just don’t know. So, it’s up to you to get clever at continuing to engage your audience.

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important in 2022, today than ever before. We’re living in a world that’s cluttered with innovative products, services, technologies, solutions, and business models, you name it.

What you have to offer as a business must be spoken about, talked about and shouted as loud as you can (metaphorically of course) for your ideal customer to hear. It’s time for you to step into becoming the number 1 in your local community!

As I mentioned before, I am giving you the opportunity to secure your spot in my very special “The 3 best local area marketing strategies to increase sales” Masterclass, where I’ll be teaching you my proven 3 strategies to grow your sales and your tribe!

I am so excited to share this training with you.

I’m here for it and I am here for you and I do hope I’ve inspired you to start marketing your business to it’s fullest potential and really step into becoming the NUMBER 1 in your local community. Now is the time, don’t wait and let yet another day, week, month or year pass you by.

Thank you so much for listening with me today and I hope to see you over on the zoom on July 14th for what will be a very special masterclass with all the bells and whistles.

If you have any questions about anything I’ve said, feel free to drop me a DM on Instagram @hayleykosborne which is where I hang out the most. I’m always up for a great chat.

A big thank you for loving on this podcast, it means the world to me, if you wanted to share it with your biz friends that would be amazing which is how the word spreads and if you feel kind enough I’d love you to leave me a review.

xx Hayley

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