Ready to take your marketing to the next level? Doors to Superhero Marketing Open on April 1st, 2025! Now is the time to add yourself to the waitlist and grab some amazing bonuses when you join via the waitlist in the 48-hour window before doors open to the public.
Oh LaLa do I have an episode for YOU today on the podcast! In this episode, I’m sharing seven powerful ways to elevate your strategy, boost visibility, and create a brand that attracts your dream clients with ease. I know you are always looking for ways to fine-tune your approach, because you wouldn’t be listening to this if you weren’t. So, with these insights, they will help you stand out, stay top of mind, and drive real business growth.
From small but mighty tweaks to strategies that set you up for long-term success, this episode is packed with practical advice you can implement straight away.
Time to discover simple yet game-changing tweaks making a massive impact on your marketing success!
Hit that play button.
SUMMARY
0:00:01 – Episode Introduction
0:03:00 – Superhero Marketing Membership Promotion
0:08:03 – Who is the Membership For
0:14:00 – Membership Bonuses
0:17:42 – 7 Ways to Uplevel Marketing Game
0:35:00 – Closing Remarks
0:38:00 – Podcast Outro
Hayley Osborne
Hello and welcome to another episode of my podcast. I am Hayley, and I am very, very excited to be in your ears today. I hope that you’ve had the most amazing day so far. Wherever you are listening, this is episode 149 and today I want to talk about seven ways to up level your marketing game, because I think we all need a bit of a check in, right? And if you are lacking a little bit this year in your marketing game. I’ve got seven things that I think that you should be doing, like offer the cusp, offer the batch straight away, to up level your marketing game, because we’re here for a good time, not a long time. And you know, you get one shot at business.
And so you know, if you’re not going all in with your marketing, why not? Okay, that is the question that I’d like to ask you is, why not? It’s the most important thing that you’re doing right now, because you want your business to grow right and it’s not going to grow if you’re at a standstill, and it’s not going to grow if you continue to do what you’ve always done. So it’s time to up level. So I wanted to talk to you about seven ways to uplevel your marketing game. And I also want to preface this with doors are opening very soon to my signature membership, superhero marketing. This episode is proudly sponsored by superhero marketing.
And you know, if you don’t know if you’re new here, superhero marketing is my signature membership. Okay, so it exists. I think it is the best place in the world. If you want to create a profitable business and find new customers. It is the membership that gives you the biggest growth with the least amount of time and effort in your business. And it will help you to get really clear on what your marketing strategies and activities are that you actually need to do to have huge growth. Okay? And how you do that is using all of my tips and tricks and everything that I’ve learned along the way inside of this membership, and use it.
And it’s pretty much a template copy and paste to make it very easy for you to grow your business. So I, you know, I started off this membership because I had been doing this for so many businesses over the years. You know, I’ve been in marketing for around, for over 15 years now, I’ve worked on some of the biggest brands in the world, you know, making millions and millions of dollars through what I do. And I wanted to create a space that would give small business owners like you a place to come and learn what I’d been doing for all of these businesses.
And that was the growth, the birth and the growth of superhero marketing, and so it’s been around for a few years now, and I am so proud of this group of amazing business owners that I have created inside and welcomed. And what sits in this membership now is absolutely incredible. There are, you know, over 50 master classes, probably more now, more than 50, definitely, like, up of 50 master classes inside of the membership to teach you everything that you need to be doing in your business, from your foundations up and so, you know, I had a client of mine asked me the other week about potential advertising with a news outlet, and I said no, because I said, don’t, don’t spend the money, because you don’t have all of your holes plugged in your bucket.
Okay, so if you are putting yourself out there, but you do not have your foundation set up, people are going to come into your world, but they’re going to fly straight out the door, because you have no way of capturing them, nurturing them and keeping them in your world. And so if you don’t have those things set up to optimize your business, then this is the place for you to learn how to do that. Okay, so I think my question to you would be, what. What’s the difference between a business that has all their marketing figured out and you?
The only difference between them and you is that they have the right marketing foundations in place to be able to grow their business with ease. All right? So no second guessing, no making stuff up, no flying blind and achieving really big results in the process, because they’ve lent in and learn how to upskill themselves, and it doesn’t need to be hard, and that’s where I get to show you and step in and guide you every step of the way. And I think being the superhero in your business really takes knowing where to start, okay, persistence to get there, and a real consistency to create the right marketing mix that works for you.
Okay, what works for you doesn’t necessarily work for somebody else that might be doing the same thing that you’re doing. And through our monthly coaching calls, this is what we look at. Okay, so I am here in your back pocket as your awesome superhero, fearless leader to guide you and show you and answer lots of questions that you have in this space to grow your business. So I have built this to be able to show you the simplest and step by step way to be able to bring my proven strategies to life using, like I said, my templates, my guys, my copywriting, my Canva templates and methods to be able to work to your advantage.
Because why spend, like, 100 hours researching on the internet when all you have to do is jump in with everything that I have that will show you exactly how to do it, and if not, ask me, we have the best community and a beautiful group of active members where, you know, no question is a silly one. I am here to help you. I want to see you grow. When you grow, I grow. And I think this is a space where you There is definitely no overwhelm, and I think just the word marketing can be very overwhelming, and strategy and sales and all those words, and it’s my job to help break that down for you in layman’s terms so you can understand how it is going to best serve you to grow your business, because we’re not here for a haircut. So I think ask yourself, this, is this you?
And don’t kid yourself, okay. Do you want clarity and knowledge around what activities to do in your business? Do you want a successful business with multiple activities and touch points all raising awareness of your business? That’s marketing, right? Do you want the tools to be able to do it yourself? Yes, okay. Do you want the increased knowledge to understand why these things are important? 100% knowledge is power, and no one can ever take that away from you. And you know this is for you if you’re ready to do something more than what you’re currently doing, to reach more people with the least amount of time and effort.
And you know, when it comes to growing your business, things I think need to change. And I say all the time, you’re not here for a haircut. So I think, one, you’re unsure of what to do to take your business to the next level. Two, you know things need to change because you’re busy, but nothing is working. And three, you know things need to change because you want an action plan so that this marketing stuff is easy. And I think you need to ask yourself, how will you feel when you get clear on what you need to do, which will give you the biggest growth with the least amount of time and effort in your business? And I think that sounds pretty nice.
And I also want you to ask yourself, if you’re ready for big things, right? So the answer is yes. Otherwise you would not be listening to my podcast, and it’s probably, you know, it’s okay if you’re confused about what your marketing foundations are. It’s okay if you’re feeling overwhelmed on how fast the digital space is moving, because it is, especially with the wake of AI, and how fast all these platforms have come up. And I get it, and it’s okay if you’re unsure because you have no marketing structure, you will be surprised.
The number of businesses that I work with that have no marketing structure is absolutely incredible, but that’s what I’m here for, right? To be able to help you. And I think you know, do you second guess yourself when you’ve got an inquiry that comes in? It doesn’t have to be that way, right? Imagine how it would feel to be able to be clear on your marketing foundation. So when someone like me says, do you have your marketing foundation set up? You’ll be like, yeah, yeah. Hayley, whoo, yes, I do. And then how would you feel to be able to have clarity on how to do things and not just why and what you should be doing?
Because there’s a lot of that out there. And so I’m going to, I show you how, okay, and then, you know, to be able to have the confidence to take action, because that’s a massive one. Because a lot of the time I find it’s, you know, not through lack of wanting to show up, but it’s more lack of confidence to be able to show up. And so I think knowledge is. Power. And when you have the knowledge that you need to be able to show up with a bit of strategy, then I think that confidence builds, and it only builds because you are showing up.
And then, you know, it’s nice to feel excited about the opportunities that you’re creating by showing up. I think that’s incredible. And then, you know, it’s nice to also feel energized in your business knowing that your digital footprint is in complete alignment. And I love this so much. So you can add yourself to this amazing wait list. Now, when doors do open in a few weeks to superhero marketing, doors open on the first of April. Yes, that is right, the first of April. And I’m really excited. And if you do join via the wait list, which will be open 48 hours before doors actually open, there’s three pretty awesome bonuses in there waiting for you to receive when doors open.
One of them is a one on one session with me. So it’s a one-on-one strategy session to help you get off to a flying start. The second one is a 14-day live video strategy Canva template, all right, which I think is pretty awesome. And then the third, the third bonus, if you join via the wait list is you will have my 100 affirmations to manage your mindset around marketing, okay? Because that’s a big one, and how I spoke about confidence before, I think that that goes hand in hand, right? Knowledge is power. You work on your mindset, you work on your knowledge, and then your confidence grows because you have the knowledge and the mindset to be able to be confident to show up. And the more you show up, the more consistent you are.
And then consistency creates activity. And then people are coming into your world, and all your marketing foundations are set up so you’re not missing anything. All your leaky, leaky bucket holes are all plugged. Okay? So people are coming into your world, and then you’re nurturing them, and that is such a lovely place to be in, and it is a lot easier than you think. Okay, so go over to my website and join the waitlist now to superhero marketing. It is the first time it has been open in a while, and I want to see you inside, and I want to help you grow. That is one of the most important things to me in the whole wide world, because I know that small businesses are the backbone of our economy.
And if I can do my bit to help business owners to create more growth, okay, profit, revenue, profit, then our economy is by far so much better. And so that’s my kind of mission, and I’ll stand by that, and I’m really proud to have built this, and it is pretty bloody awesome. And so come on in and add yourself to the waitlist. So to follow through with that, today, I wanted to talk about seven ways to up level your marketing game, because I want to see you win. I want to see you grow. I genuinely care about each and every one of you that are listening.
Because you know I know how hard it is to be running a small business, to be wearing all the hats, to be wanting to grow to not knowing, like, you know, to take one step back and to one step forward and a few steps back because you know something goes wrong, or you have three babies. And so I want to help you to be able to grow. So the first one I want to talk about is branding. And so I think that if you can have a look across the board on all of your branding and either modernize it or update your colors, or by updating, modernizing, modernizing your fonts and having it more consistent, I think that is the very first thing that you need to look at.
Okay, so when someone looks at your website, when they look at your Facebook, your Instagram, your LinkedIn, your ex, whatever that is, are you singing the same song? Does your branding align with one another? Is your language the same? Is your imagery? Is that all updated? Does it look similar? And I don’t just mean pictures of you, I mean like infographics, or whatever that is. Is it all the same? Is your branding so shit hot and modern, that it is a vibe and that it is magnetic? Or is it outdated and old? Okay? So if that’s the case, it might be time to look at your branding, and that is the very first and most amazing thing that you can do to up level your marketing game.
Take your audience along for the ride. They love a good restyle, okay, whether that’s a brand or whether that is a. Look at your look. I mean, we all love a good makeover. So branding, rebrand, makeover. Let’s do it. The second one is consistency. Okay, so I think that consistency is everything, and you know, slowly and steadily win the race. Okay, so you can’t go two weeks without posting and then post five days in a row.
That’s not consistent. Consistency is a solid four to five posts every single week to your audience, to show up, to share your zone of genius, your knowledge. Okay, when you are consistent, you build that know, like and trust, and that is the second most powerful way to be able to up level your marketing game. It’s hard to be consistent, and that’s why everybody doesn’t do it. But if you’ve got a strategy in place, then it is so much easier to be consistent, okay, because the strategy is like your Bible that you refer back to over and over and over again.
Okay, the third thing I wanted to talk about is knowledge. Okay, knowledge is a surefire way to uplevel yourself, and therefore your marketing game. When you grow your knowledge, your business grows because you become better. And so as a Segway, that is why I built superhero marketing, to be able to help you to grow your knowledge. Okay, I’m going to need a little drink because I am very parched. And, yeah, knowledge is power, and I think I’ve said that time and time again, but I think you know, when you the more knowledge you have, no one can ever take that away from you, and the more you’re able to activate on what you know you your business is going to, going to grow, and it’s, it’s my mission to be able to continue to create a superhero community of business owners who bring their ideas to life with ease, who tell their stories to their community like no other to know exactly where to position these ideas in a busy world.
Make some serious money for yourselves in the process. And love what you do, okay? The next one is followed up. Okay, so I want you to ask yourself, do you have a follow up strategy? And if you don’t, that is one beautiful way to be able to uplevel your marketing game, and one that’s really important, because if someone has reached out to you, how do you follow up? How do you know, because we’re busy, right? We forget things, and when someone prompts you, just think about you as a consumer.
If somebody prompts you on something, are you grateful that they’ve prompted you? Because you know, for me, I’m busy, or I’ve got my children, I’ve got my business, I’ve got different demands, left, right and center, that I forget things. It is impossible to retain lots of information and so, you know, they’re written down. I’ve got systems and processes in place. But when I’m prompted, if I’ve reached out, I think that’s such a beautiful, beautiful way to remind people of, you know, what it is that you’re doing, what it is that you’re offering. Hey, did you remember I sent you that quote for X, Y and Z? What were your thoughts? Don’t just let it go.
There is power in the follow up, okay, the 1234, the fifth thing I wanted to talk about, if you haven’t already done it, to completely up level your marketing game is Install the Facebook pixel on your website. If you have not done this yet, I want to give you a slap on the wrist, because this is the most beautiful and powerful way to manage your audience and grow new audiences to target to and retarget to. And I’m talking about through Facebook ads, alright, through meta-advertising. So if you don’t have the pixel on your website, pop it in. If you don’t know how, I would love to welcome you into the membership superhero marketing.
There are guest experts that have taught. There are a fair few master classes in there on SEO, so search engine optimization and Google advertising and Facebook advertising, and so come in and learn everything for yourself. Okay, the sixth one I want to talk about, and I’ve just done a bunch of this, is to invest in fresh brand content. So. What that means is you need to get yourself a new photo shoot, baby, because it’s nice and fresh and it gives you something new to talk about, and it adds a pep in your step.
Okay, fresh, branded content is the most up to date version of you that people can relate to. Alright, so you and your face, as it is right now, is following people around the internet. And I think that’s really awesome, and such a great way to up level your marketing. Because right now, if you’ve got long hair and your photos are when you had short hair, then there’s a disconnect. If, you know, if I had the pictures still circulating on my website, pre having children, I’m a totally different person now, okay, I’ve matured. Like my hair is still crazy, but I’m older and like that needs to be reflective in my images. I think that, like, I’m way better now than what I was then, and just my knowledge, and I don’t know, like, the confidence grows the more you have fresh branded content, and that just oozes through your face. The seventh thing I want to talk about that’s really important is emails.
Okay, so if you have not started sending your database regular emails, now is the time for you to start email marketing. My friends are a gold mine, and if you think that this is hard to fit in your week, maybe it’s something you need to batch All right, so something like planning a couple of months in advance is pretty awesome. And I think that if you are not sending out regular emails, I think you’re also losing out on valuable leads.
I think that’s really important. It’s such a powerful tool to be able to add your voice and your personality into words and connect with your warm audience. Because we do know that. You know, over on social media, it’s a really cold audience, okay? And even on this podcast, I don’t know exactly who is listening to this podcast, but I do know that you’re awesome, because otherwise you wouldn’t be listening to it. But I do know who’s getting my emails and who’s opening them and who’s unsubscribed. I see all of that every single week.
It’s my most favorite, favorite, favorite thing to do is to look at those stats. Okay, so you can add a personal touch, and I do that, and I absolutely love it. So if you’re on my email list, you know a hell of a lot more about me than what people would on my social media. It’s just the way it is. It’s my warm audience. I love them. And so I think if you are not doing that, that is the last piece of the puzzle to up level your marketing game. If you are thinking, oh my goodness, I am not nurturing anyone, I have email scripts in the back of the membership, ready to go, for you, to plug and play, to start a nurture sequence in you for your people in your world.
Okay, so I think that you know you can segment your audiences’ heaps of things you can do with emails, but I’m not going to overwhelm you with that, but just start and start nurturing them once a week is nothing to send out an email. Alright? It is nothing. I think, look, it’s my most favorite thing, and that’s why I left it till last. If you are not nurturing your email list, now is the time to do it, even if you have a small list. Okay? I started somewhere too. Alright. So they’re the seven things, seven ways to up level your marketing game. I’ll just run them through again. One is branding. Two is consistency. Three is knowledge. Four is the follow up.
Five is installing the Facebook pixel on your website. Six is investing in fresh branded content of yourself, and seven is emails. And that’s all today, guys, and I’ll just leave you with final thoughts on superhero marketing. Doors are opening on the first of April. Yes, it is happening. I’m very excited. I want to bring you into my world. I have not opened the doors this year, and I haven’t for the last eight plus months more, it’d be about 12 months. I’d say little under 12 months. And I’m really excited. So add yourself to the waitlist, so that you can be the first to know when doors open. And if you join via the wait list, which opens 48 hours before doors open to superhero marketing.
You get three awesome bonuses with me, and I would love to see you in my world. That’s all guys have the best day. Have the best week. And if you loved this episode, please share it with your audience and tag me. I love to know when you are listening, because that way. So you know more people can hear this and grow their business. Okay, see ya. I hope you’ve enjoyed listening to this episode. If you have hit subscribe, so you don’t miss any new episodes released every Tuesday, and while you’re there, leave me a review. I would absolutely love to read it.
Also, don’t forget to tag me @hayleykosborne over on Instagram and share this post with your audience so they can get learning too. Sharing is caring. If you want more, head over to hayleyosborne.com/category/podcast for today’s show notes and links, catch you next week for another episode of The Hayley Osborne show.
