Episodes

Running online events just might be the missing ingredient in your marketing strategy! In today’s episode of The Hayley Osborne Show, I sit down with powerhouse, Sophia Rose Bernardi.

Voted as one of the top 30 coaches to look out for in 2021 by the New York City Journal, she’s a Business Coach helping ambitious female coaches grow and scale their business. Sophia’s energy and approach to business is an absolute force to be reckoned with.

She knows her stuff and has just the right approach with knowledge and know-how to motivate the absolute pants off you.

Funny story, because Sophia and I connected through our Instagram DM’s, voice messages to be exact, and we instantly hit it off. We are so similar, straight to the point and Sophia is not afraid to call a spade and spade.

Here is proof that awesome business can be cultivated through Instagram, with the right approach and know-how.

Sophia is the creator of The Six Figure Method and you can visit her website HERE.

Facebook HERE.
Instagram HERE.

Summary

0:00:01 Introduction to the Hayley Osborne Show
0:04:03 Introduction of Sophia Bernardi
0:04:30 Sophia Bernardi’s Background and Approach
0:06:15 The Role of Events in Marketing
0:12:15 Overcoming Fear and Building Confidence
0:15:25 Sophia’s Personal Story and Early Business Challenges
0:21:10 The Importance of Marketing and Sales
0:27:45 Building a Successful Business
0:34:46 Connecting with Sophia Bernardi

Hayley Osborne 
Welcome to another episode of The Hayley Osborne show. I am really glad that you are here today listening. Today’s episode is absolute fire, and with the guest expert that I have ready for you to be ready to learn and take notes on what she has to say.

But before we get started, I want to let you know of a new key marketing tool that I have built for you that is ready for you over on my website, which is at https://hayleyosborne.com/ and it will basically help you to show up in a really optimized way on your social media. It includes the three essential posts your business needs to get more people through the door with templates and swipe copy.

Okay, so what that means is the three things that you need, and then I’m going to show you how to do it. Okay, so head over to my website, Hayley osborne.com to access what they are and how to create them using my templates. So everything is there for my brand ready to go, and you just need to switch it over, and you also have the words on what you need to write, which is super helpful, because I want to see more business owners showing up optimally on their social media.

And this is the key marketing tool that will show you how and it is a must for you to implement into your business to really optimize your social media and make the most out of these platforms. Okay, so let’s get into today’s episode.

Oh my goodness. Okay, so today, I’m really excited to bring you Sophia Bernardi. So for those of you who don’t know who Sophia Bernardi is, she’s been voted one of the top 30 coaches to look out for in 2021 by the New York City Journal.

Sophia Bernardi is also a business coach, helping ambitious female coaches to grow and scale their business. And this lady has built a million-dollar coaching business by the age of 26 and credits her journey to the discovery of the combination of mastering marketing, events and sales, and it’s through a process that she journeyed in her late teens and early 20s, overcoming her own personal struggles.

And Sophia now helps women build confidence and create sustainable and scalable and simple coaching businesses. Now she is young. However, she packs an absolute punch. She has one of the most inspiring, beautiful stories on how she got to where she is. And you know, there is a lot to learn from this episode in terms of her zone of genius, but also, you know, she’s got some huge street cred in her back pocket, guys.

And if you really want to learn tips and tricks from someone who’s awesome in business. This is the episode for you, so you know what? Without further ado, let’s get into it, and let’s get you introduced to Sophia and how amazing she is.

Hello, Sophia, and a very warm welcome to the Hayley Osborne show. I’m so glad that you are joining me today for this episode. How are you?

Sofia Bernardi
I’m very good. Thank you, and I’m very grateful to be here.

Hayley Osborne 
So I’ve kind of done a little intro beforehand. However, what I like to do with each of my guests is hand it over to you to just give my listeners a little intro on who you are, what you do and how you help people. So I’m going to handle it straight away. And we had to hate record because we were like,

Sofia Bernardi
Yeah, so my name is Sophia Bernardi. I’m a mindset and business coach and online events expert for ambitious female coaches and service-based businesses that want to grow and scale their coaching business the simple, sustainable and fun way. I’m very passionate about it. I did it for about four and a half years.

Now, that’s how long I’ve been in business, and I’ve honestly loved every single moment, because prior to finding out that coaching was even a thing, I was a very lost soul with no. Direction with what to do in my life. No purpose, yeah, no clue about anything.

And you know, finding the coaching industry through my own personal development work, and then stepping into this and seeing what can happen when you have the right support and approach of the amount of impact and income and freedom and fulfillment that can be created has just been unreal to me, and now to be able to help others to do the exact same thing is just a dream come true, really.

Hayley Osborne
Yeah, I love that.

And so tell me, how do you do that? How do you do that? So let’s, let’s strip it back. So you said about running, helping or having more fun?

I was like, yes, please, because I feel like everyone starts a business because they think it’s all like, fancy and rosy and stuff, and then like, it hits you, and you work a lot more than you ever have in your life. Because if you want to move the needle, unfortunately, like those people that say that they’re spending five hours working and the rest of the time on the beach, I’m sorry, but that is total Croc shit.

Sofia Bernardi
I said the same thing. I’m like, that’s such bullshit. And also, like, it’s also not desirable. Like, do you know how difficult it is to work from your laptop and your phone at the beach? Like, you don’t even want that. Why do people use that as an example? It’s so

Hayley Osborne
Hard, like the reflection of the sun, and even if you’re in a cafe, depending on where you’re sitting, it’s highly annoying and frustrating and very unproductive, and also depending on what you’re doing. But on a beach, like, come give me a string funny.

So let’s do the more fun aspect, like, I love I do love that because I feel like business is about freedom and choice. And, you know, I know, especially when people start their business, you kind of “Oh, my God, I should be working all the time, like I feel guilty and I should be doing this and that” but really, like, it’s not until, like a year in, where you give yourself a bit more grace and go.

No, actually, I’m going to just do this appointment this morning. I’m going to go grab a coffee. I’m going to go for a walk, or I’m going to, like, it’s just a lovely hybrid model. So is your life a bit of a blend as well? Just, yeah,

Sofia Bernardi
I’m always going to be so transparent. You know, I’ve created a business with so much freedom. Like it is currently 3:30 in the afternoon here, and you are the first call I’m having today. You know, like I’ve got a lot of freedom.

I’ve also got no calls tomorrow, no calls yesterday. I’ve got one call day a week. So I really have created a very spacious business model, which allows me to spend my time on the things that bring me the most joy.

And so I mean it when I say I’ve got an incredible business in terms of the way it’s set up. But of course, that does not take away from the fact that I do work a lot of hours because I love what I do, but also because I’ve got a really big vision and mission. I want to help a lot of people, and I want to keep growing and scaling the business.

And so of course, I put the hours into that, but it’s one of those things when people say, you know, if you love what you do, you never have to work in a day. And whilst it sometimes feels like work a lot of the time, I guess because I love it, I choose to do it. So I’m not going to be one of those people that says, I work three hours a week, and $50,000 per month comes rolling in. You know, I work every day, but I love it, you know.

And I suppose the fun part comes in, you know, because I’ve tested and tried a lot of marketing strategies out there. I was one of those coaches when I first started that thought that there was this huge missing secret to success. So I invested in every program, mastermind in a circle course, and registered for every free event and read every book under the sun the secrets to success.

And so I’ve genuinely tried and gone all in on so many different approaches to grow. And some were more sustainable than others, some were more enjoyable than others, some were more aligned than others. Some were quite a lot more money and effort and time than others, and I found what feels the best for me that’s simple, it’s fun, it’s sustainable and scalable, and for me, that is running events.

So I suppose that’s where the fun part comes in. Is the marketing strategy I’ve chosen actually brings me a lot of joy, whereas I’ve tried other strategies that bring me less joy, like cold DMing people or appointment setting or, you know, just posting content day in and day out, hoping for more clients to roll in, where it doesn’t always work that way.

So I’ve tried a lot of things and helped people and added value through these free, impactful virtual events, whether you want to call it a masterclass or a challenge or a webinar or whatever you want to call it. That’s what makes business fun to me, because I go to bed at night thinking I’ve really helped people make a difference, and even better, those people now are my clients. So it’s great.

Hayley Osborne
That’s so good. Okay, so let’s talk about events. So when you say event, let’s strip it back. Do. What do you mean? Just so that everyone else understands it, and I know you just said it, but that’s the question I want to ask you, is, yeah, but including events in your marketing strategy, like, Yeah, let’s dumb it down. So

Sofia Bernardi
Basically, with, you know, your marketing, there’s lots of ways you can grow your business, and a way that I like to do it, like marketing, to me is, you know, doing certain things that attract ideal clients, it nurtures your ideal clients, and it converts your ideal clients.

And so running events is basically a free training that I do online. So it could be via zoom, or it could be literally a live video in a private Facebook group of mine as an example, where I’m sharing my method on how I’ve got XYZ results. So when I first started my business, I was a mindset coach for women, helping women build confidence in themselves.

So I would run these virtual events like, you know, a free masterclass, where I would share how I built confidence in myself to be able to create my dream life, hypothetically, right? So I would just do this training where I share my process, where I add value, and then have some sort of call to action at the end of it, you know, basically sharing if you want the full process or you want to work with me to get XYZ result, like, here’s the next step kind of thing.

And so I’ve done it from day one in my business, but just now, I know what I’m doing a lot more and have a full process around it. So the same goes now as a business coach. I’m delivering these trainings, and I typically do them free more often than not, because you get more people.

And I’m just sharing my method on how I’ve grown to over a million dollars to date. So I’ve broken it down into three core pillars that I believe you absolutely need to master if you want to do that. And so that’s kind of what an event is. It’s a live training and you can call it whatever you want, boot camps, workshops, master classes.

Yeah, yeah. Everyone listening has probably attended one at some point in their life, and probably purchased off the back of one or shortly after as well. Like, it’s a big thing that you know a lot of top CEOs, experts and coaches do, because it works. You know, Tony Robbins, Dean Graziosi, Russell Brunson, Denise Starfield, Thomas Marie Forleo, Amy Porterfield, all these people, they run events like, whether it’s free events or paid events or virtual or in person or live or evergreen, they’re running these events.

And so, yeah, that’s what an event is. It’s an opportunity to really like you’ve attracted people through your marketing strategies to your event. You deliver exceptional amounts of value, very strategically, though, on what makes you unique and showing people that you can help them, and then you make an offer at the end of the event so people can purchase from you.

So it’s, I guess, a part of your overall launch and marketing strategy so that you can sign clients into your offer.

Hayley Osborne
Yeah, and I guess running something like that requires more time and effort from the business owner, but also in exchange for those people attending your events, whether they buy from you or not, they will then become part of your warm audience.

So you are asking for their name and their email to join, and then you can nurture them through your own means, off of your social media platforms or however, whatever outward facing marketing that you have. So I think that’s a really good way.

And obviously there’s other ways to attract people to your database. But in your experience, over the last few years, you think that this has been the most it. I’m not going to say it’s the best way, because some people might not like it, but in your experience, it’s been the fastest way that is created, the biggest growth, which is so awesome. Yeah,

Sofia Bernardi
I’m not going to be one of those coaches that says there’s only one way to grow or there is the best way, because that’s just up to each individual. But what I can say is that, you know, if you think about it, people need to consume a certain amount of your content or receive a certain amount of value in order to buy from you.

And so rather than posting two or three times a day, like some coaches may tell you to do, nothing wrong with that if that’s what you want to do, and that’s what feels good. But rather than posting all of this short form content, you can really add a lot of value just from one event, and you don’t need to do it all of the time either, like I do it once every six weeks, and I’ll generate six figures every time I do it. And like I mentioned before, I have a lot of spaciousness.

So you know, you could look at it as it’s more time and effort, but in some ways, I find it’s less because, because I’ve nailed down the approach I run it once, and I know that people buy from it, because I’ve refined it so much at this point that I just know that it works for my ideal clients, and so it’s just a really fast way of nurturing people and getting them to be really warm potential clients, rather than them having to slowly be warmed up post by post. Um.

When they’re competing for everyone else’s attention as well. So it’s just a way that I’ve found is a really fast way of going through the sales pipeline

Hayley Osborne
And growing your database, which is, yes, your own asset. What would you say to people listening that are scared to show up? What kind of confidence advice or kind of tips would you give business owners that haven’t done this before and run a free masterclass, a webinar, whatever it looks like to do it? Yeah,

Sofia Bernardi
And it’s such a great question, because it is a fear of people you know, like so many thoughts and fears come up like, what if zoom crashes? What if I forget what to say? What if this? What if that? What if? Yeah, exactly.

There are all of these fears. And you know, in a nutshell, if you have a process that you’re following that you know works from the amount of evidence out there, like, for example, if they were to work with you and have all of your marketing support on how to get people to see their content and engage and interact and take those call to actions.

You know, you can be sure that people will show up to the event. You know, the only reason people wouldn’t show up is if you don’t put it out that you don’t promote it. And so I think, like, honestly, my biggest piece of advice, well, there’s a few things, but the first thing I’ll say is, if you have clarity on what you’re talking about, like, you’re an embodiment of what it is you help people with which I hope you are right.

You’re in integrity with what it is; you help people with it should be your bread and butter. It’s easy to talk about something that you love, like, do you know what I mean? You and I don’t need to sit here and be like, what should we talk about?

Hayley Osborne
We just record, we’ve got a lot to talk about. Yeah, it’s like,

Sofia Bernardi
Our problem is really like, okay, how do we like not talk forever, basically. And it’s not, you know, for any other reason other than we love what we do and we’re passionate about it. We’ve got a lot to say on it.

And so the thing with running events is, you’re not talking about something random. You’re talking about your thing, and so that’s usually quite easy to talk about. You can have a script, or you can have presentation slides. There are loads of things you can have to help accommodate with the process. Don’t get me wrong. I’m not suggesting you just hit live and you wing it.

You know, all great results come from having a proper plan in place, not through guesswork. That’s the pathway to hard work, but if you have a proven framework, you have a plan, you’re highly prepared, it’s going to go completely fine.

And you know what? I’ve also had loads of things go wrong from my events over the years, and honestly, like, I’ve literally had some people decide to start working with me, because they loved how I navigated a challenge that came up on the event, right? So, for example, you know, the doorbell started ringing, and then the dog started barking, and then the WiFi cut out.

And you know, I’d had people message me after saying, if that had happened to me, I would have broken down crying, and I wouldn’t have been able to cope with it. And I can’t believe you handled it with so much grace, like it just shows that you know, you really practice what you preach. Like, I’d love to work with you. Like that’s happened from literally things going wrong, so don’t worry about it. Um, but

Hayley Osborne
Yeah, you go. Funny. How does that happen? Like, people connect humans. Connect with humans, so the more human you are and like can show up in a crowd where you’re okay when things go wrong, that’s a lovely trait to have. A lot of people are really petrified of that. Yeah, 100% so

Sofia Bernardi
Yeah, that’s probably the biggest piece of advice, is just having that clarity on who you’re serving and what it is you’re trying to get across, and then, yeah, being highly prepared following a marketing strategy to really promote it. But you know, the thing is, it’s interesting you ask this, because, in my opinion, no doubt you agree here.

It’s like, if you want to help a lot of people and grow a big business or create a lot of impact, you actually have to be okay with being seen, you know, it’s something you need to want to happen. And so I understand the fear that comes with it, but it’s also something you should want and, you know, we’re never going to just like, it’s one of those things, like, we’re not just going to get to this point where there’s no fear at all.

It’s about feeling the fear and doing it anyway. So it’s okay if you’re scared, but also you want to be seen. Because if you’re not seen, you’re also not signing clients, you’re not creating the impact, you’re not making the difference here that you know you’re meant to make, and so knowing that you then want to be seen, well, it’s just about dancing with that fear and leaning into the experience, knowing that once you’ve done it, once, it’s significantly easier the next time, and you’ll get to the point after having done it so many times, like me, where you know, you’ve just sort of woken up and you just deliver this event kind of thing.

Hayley Osborne
I know, and I’m the same. That’s how I feel about it. When I run the like, my own events for my membership, when I do the podcast, it’s like my kids could be doing all the things, like just beforehand, and then I’ve got one minute to go from that to Game face. And it’s very easy, so it takes practice, and it’s the same as public speaking and all the rest of it. And so if you want it badly enough, you have to show up, because you don’t grow confident by waiting. Confidence doesn’t come all of a sudden. It comes from showing up and making mistakes, and then you slowly build more and more confidence, which is such a beautiful thing. Yeah, confidence.

Sofia Bernardi
Confidence is just a byproduct of taking action. You know, I had no confidence in my very first event, or the first time I did anything, but I just took action, because ultimately, my why was bigger than my fear and here we are today.

Hayley Osborne
Yeah, that’s really lovely. Somebody asked me yesterday, and I was really flattered by this. I had a podcast interview, and they said, as a young person, I was like, Oh, thanks. What advice? What advice would you give young people starting out that want to be in the coaching industry, or, you know, in marketing, about how they prove themselves that they are good at what they do? Like, it’s chicken and egg. So I don’t know. I think that’s a great question, because you are also quite young, and you’ve had quite a successful business.

And so how did you , how did you at the very beginning, what did you do to be able to prove that you were good at this, that you could help people? Because I’ve got my own answers to this, and I loved my answers, and I think that they’re great, but I’d like to know like, how is that? How did you combat that chicken egg situation at the start? Yeah,

Sofia Bernardi
It’s a great question, because I’m 26 right now, but when I started my business, I had only just turned 22 and I certainly wasn’t a business coach, because I had no prior business experience at all. And so I asked myself the same thing, I’m like, who am I to be a life coach, helping people with their life when I don’t have that much life experience in terms of my age.

But the truth is, is that, and I could talk about this for hours in of itself, but I have a pretty big background in terms of the personal things I’ve had to overcome that’s made me the person I am, in terms of, you know, and I’ll use other people’s words, because it feels weird labeling myself as this, but I get told pretty much on a daily basis that I’m a very wise person or a very wise old soul.

I get told that sort of stuff a lot, and I really just think it’s because I had to grow up kind of quickly and navigate a lot of things, and without going into too much detail, because I know we’ve got a lot we want to cover.

But, you know, I had a dad that had a really severe gambling addiction when I was 16 years old, and it was, it got pretty bad, for lack of a better word, to the point that, you know, my parents split up, and it was kind of unsafe actually being at home, and my mom wanted to move back overseas from Australia to Denmark in Europe, where her family is from, because she couldn’t support her three children as a single mom financially in Australia.

So overnight, really, I had to move to the other side of the world and start my life again where I didn’t know the language. It was completely off, opposite culture and country and climate, and that was a very, very difficult few years that I spent there. And there were lots and lots of things that happened within that.

And, you know, through that journey, I eventually found personal development out of just not knowing how to cope with my own emotions. I had no confidence. I thought my life, you know, was very unfair as a victim, and didn’t think that I was going to amount to anything, because people would always say, oh, if you’ve got someone in the family with addiction, it ruins the whole family, like that was the narrative.

And so, you know, through doing this personal development work, I really transformed my life, and then wanted to help other people that were also stuck or lost or didn’t feel good enough. And so whilst I was very young when I started my business, it had come off the back of many challenging years and a lot of you know, personal growth that had happened.

And so I guess I asked myself the same question, like, who am I from an age perspective? But then, thankfully, my burning drive and desire to help people was just far greater than any limiting belief. So to be honest, I had the thought there that I am young and who’s going to buy from me, but I just wanted to help people so much more than that, and I didn’t. I couldn’t think of a single other thing I would do instead.

The thought was there of like, just get a job for a few years, until you’re older, and then start but nothing at. Excited me as much as helping people in my business. So really, the short answer is just the drive was far greater than any excuse or reason or limitation,

Hayley Osborne
Yeah, and I love that. And so many people are so scared to start, and I find that those that have the strongest stories have the biggest balls, yeah, and

Sofia Bernardi
That’s so true. So like, for

Hayley Osborne
Me, I did it the opposite. I have a marketing degree. I lived in Sydney for five years. I looked after the biggest alcohol brands in the world. I, you know, had a couple of other businesses. And then I realized, like, people were asking me for help, and it was like, oh, crap, I need to start a business that is completely different to the businesses that I had run.

And then I was like, I can’t. So the fear was that I can’t get a mortgage. Like, on my own, I was single, and it wasn’t until my brother was like, He’s quite a successful builder. He was like, I’ll pay for it. Quit your job like it was a very high paying corporate, like, marketing role, and blah, blah, blah, anyway, at the end of the day, that was my cushion, and it was, like, quite supportive, but he never paid the mortgage.

And I just, you know, grew from strength to strength very quickly. But it’s like, that’s the opposite, right? I wish that, you know, I’m not going to never take back my story, but like, that’s two, two different ways that you start getting a result, yeah, getting a result. And however you build that confidence, like, good on you.

That is something to be so proud of. And so just like, I don’t know, oh, just you’ve, like, the backbone is there, and no one can ever take that away from you. And that is, I think, the key element that will continue to make your business a success. And any business owner’s success is like a huge backbone.

Know exactly what your likes, mission and values are, and go for it. Like, what have you got to lose? Nothing.

Sofia Bernardi
Yeah, I really love that you showcase that we have different starting points. Because I think that that’s just evidence for everyone else that doesn’t matter what your circumstances are, what your age was, what your personal background was, what your history of, you know, business or marketing experience is like. 

If you want something, it’s yours, you just have to go after it and have that, you know, resilience and discipline and desire and with the right strategy and with the right support, like, honestly, anything is possible, truly.

Hayley Osborne
So my answer to his question yesterday was, if I was young and I knew that I wanted to do this, that what I would do first is I would offer to coach a few people for free, get a really good result and get great testimonials, like video testimonials, get them to leave me Google and Facebook reviews.

And that is how I would start, and I would kill it like that is what I would do now, just for anyone that wanted to know what my answer was, yeah, yeah. So there’s not one way to do something. There are so many different ways you cannot create your strategy based on somebody else’s strategy to success, because you will fall over at the end of the day, because it will be inauthentic in some way.

Sofia Bernardi
And like, it cost me a lot. And again, like you said, no regrets whatsoever, but it did cost me a lot of money thinking that there was one right way and one secret. Like, that’s what I fell for all of the marketing things online about, oh, like, the only way or the best way, that’s why I’m so against using that term, like you said in the beginning, like the best way is through TikTok.

I’m like, shit, well, I better sign up for this tick tock program then, or the best way is this, and it’s just, you know, like, it drove me mental, and then I had invested, you know, over $100,000 across so many programs, and I would see that there was a lot in common with all of them in terms of the inside I’m like, and it took me a long time to realize, fuck severe you actually know all this.

What are you doing? And the lesson isn’t, or don’t invest in yourself because you already know it. The lesson was, there’s no fucking secret, so just do the thing that you actually want to do, and like, go all in with one coach, one approach, because it feels good and you trust it, knowing that it will work if you do the work to make it work, not when you’re chasing the next fleeting trend and algorithm hack and thing that doesn’t feel aligned, but because it’s successful for someone else, you have to succeed in that too.

Like, do you know what I mean? That was the actual problem, and it just took me a long time to realize that. And this is why I love events, not because it’s the best way, but it’s the best way for me because it’s fun, it’s sustainable. Like, I’m not reinventing the wheel every month. I run the same event, and I’ve just mastered it, and it’s so easy for me now, but it’s easy because I have a plan, because I have a promotion strategy, because I know how to present and because I’ve practiced it.

And I think when you have a formula such as that, then it’s effortless, just like riding a bike is effortless because we’ve done it. Many times. Just like, driving the car is now effortless because we’ve done it so many times, but in the beginning, when you don’t know how to do it, yeah, it’s hard. Like, I bawled my eyes out learning to drive multiple times and failed the test multiple times because I didn’t know how to do it.

But when you’re on the other side of the road, yeah, like I did in Denmark, you’re exactly right. And that’s why I bought my eyes out, because, like, not only am I learning another language, but also, like in Denmark, you do the driving test, like with a policeman, like sitting in the car with you, and that just petrified me.

And I just was so, so scared. But yes, I was on the other side of the world, but to be honest, like, I didn’t know any different because I hadn’t learned to drive in Australia because I moved seats when I was 16, but so that’s fine, but it was still so scary, just from the language and culture barrier, and I was just it was such a terrible experience for me, but I finally got there, and then freaking l moved back to Australia not to learn the other side of the world, and I had more meltdowns.

It’s like, if you don’t know it, it’s going to be scary and uncomfortable, but now sometimes I’m driving, I’m like, how did I even get here? It’s been so subconscious, and so it’s like, just like, whatever strategy or whatever thing in business. It’s like, yeah, you probably do suck at it right now, but get the help. Get the process practice. Go all in on it, and then it will be a piece of cake.

Hayley Osborne
Yeah? So you said before that, you know, there isn’t one best way to do something. If you want to do something, you have to do everything. And it’s funny, you say that because I had something land in my inbox recently where they just wanted help with x, and I went through like, their website, and I went through their Instagram, and I was like, yes, but if you spend money doing that thing, like, it’s going to be spaghetti at the wall nothing, unless you fix this other part first, and then I didn’t hear anything. And I was like, Well, that’s good, because that you’re not my people.

Like, if you are ready for a quick win, I am not the person for you. Because I don’t believe in that, and I don’t believe it’s sustainable. Do you think the same thing? Like, do you think, okay, if you’re going to run an event, you’ve got to have the certain pillars in your business set up properly. First, oh, 100%

Sofia Bernardi
Like, you know, events are great, but you can’t just go and run an event tomorrow and expect to make millions. Like, there are other two pillars, in my opinion, that need to go into making it work. The first is marketing, and the other one is sales.

Like, do you know what I mean? Like, events on its own, like, you can add so much value in an event, but if you don’t market it, no one’s going to show up. And if you don’t sell off the back of it, you’re not going to have paid clients and have a sales process that actually works. So you need marketing strategies.

You need an epic events formula, and you need a seamless sales process. That’s really how I see it. So, yeah, no, it’s, you know, if only business was just one thing, but it’s not like and that’s not taking into account, you know, having a great offer and having a strong mindset and all of these things, you know, I think this is why I’m just in awe of anyone that starts a business, let alone stays in business long term, because you honestly just have to really nail a lot of different stuff.

Like you have to get good at a lot of things. You don’t have to be the best at everything. You can stay in your zone of genius, but you certainly have to wear multiple hats, you know. And it’s not easy, but again, it’s, it’s worth it, you know, like there’s no way I could make this amount of money, have this amount of free time, this amount of choice and this amount of impact working for someone else in a nine to five job.

And that’s to not talk badly about nine to five. If it’s your thing and you love it, go for it, but it’s not mine. And, yeah, this is just the best thing ever. And so it’s worth it. It’s worth learning how to be good at all sorts of things. Do you know what I mean?

Hayley Osborne 
And so those three parts, I’d add a fourth to have your marketing foundations really in place. So yes, it’s marketing, but more from a foundational alignment perspective, if that’s not done right? You can have the best marketing sales event going around, but if you have a crappy website, and the rest of your platforms and content pillars aren’t in alignment, then that will fall over too. So it’s just having all the things, yeah,

Sofia Bernardi
I put that all under the bracket of marketing, like having a strong brand, having the content pillars, having a great, clear, amazing messaging, like all of that I put under marketing because it’s you’re right. It is so important to have all of that quite established. So, yeah, I completely agree. Yeah, all

Hayley Osborne 
right. So I want to know how we can stalk you and how we can find you. Where do we find Sophia Bernardi? How do we find you? And how do we connect with you?

Sofia Bernardi|
Thank you. Well, if you’re listening to this, you’re a podcast listener, so come over to my podcast. It’s called Rising coaches with Sophia Bernardi, and it’s there that I share episodes every single week, interviewing incredible people such as, hey. Lee, and, you know, just sharing tips and tools and strategies on how to really grow and scale your business. So rising coaches with Sophia Bernardi, and then the other place where you can see about my upcoming event or learn all these sorts of things would be on Instagram. So I’m at Sophia Rose Bernardi, and I would love for you to come say hi and share your biggest takeaway from today. Yay.

Hayley Osborne 
With that, Sophia, thank you so much for joining me. I have loved this episode, and I know that everyone else will too, and I will put everything that you’ve mentioned in the show notes. So thank you so much.

Sofia Bernardi
Thank you.

Hayley Osborne
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