Why do businesses need one? It’s simple: there are billions of customers on social media every single day and if your business is taking this key marketing tool with a pinch of salt, then it’s time you strategically capitalised on it.

Creating marketing habits early on can help make marketing a regular part of your business routine. Start by setting aside a specific amount of time each week to focus on marketing tasks.

Having the right marketing strategies in place can be the difference between just surviving tough economic periods and coming out the other side stronger than ever.

As entrepreneurs, we put in a crazy amount of work to grow our businesses. However, if your efforts aren’t giving you the results, it’s time to reassess. Imagine one podcast interview or a feature in Forbes being equivalent to 300 social media posts. This demonstrates the potential of leveraging high-impact platforms to reach your target audience with less effort.

As a busy entrepreneur running my own business while raising two young children, effective weekly planning is essential for achieving my goals and maintaining a work-life balance.