Hello, my beautiful friend and welcome to another episode of The Hayley Osborne Show. I’m Hayley and I am so glad you’re here. This is episode 60.
I am so excited to talk about the value of a social media strategy and session. I know this seems like such a simple topic but for a lot of you who have never been to my website and just listen to my podcast or follow me on social media, you may actually not know that I do this and how much it can actually help you.
Join me as I give you a behind the scenes look at what it’s like to have a social media strategy, how you can benefit, and how more often than not, all you need is this to get started and feel really good about the direction you are going and do it with a plan. This is to get you off to moving in the right direction and knowing exactly what do to.
What you will discover:
- How a social media strategy will benefit you
- What a social media strategy is
- What kind of questions you should be ready to answer from me
- How you can benefit from the experience
- How creating a social media strategy will help you learn how to do this yourself in the long run
- What happens when you can’t articulate what you need, but know you need to do something
If you’re interested after you listen to this in signing up for a social media strategy, I really want to recommend you go to hayleyosborne.com and just click on social media strategy and it will take you straight there.
Social media strategy has been a part of my services for the last 3 years and every single time I create one, they just get better and better. Which is natural right. When you do something, you master it and master it. So, every time I create one for amazing businesses like you, it’s only natural that it evolves, get better and is reinvented.
I’ve been working on remastering what this looks like for a little while and I’m over the moon happy with the outcome and so are my clients, and so will you be. It’s first class.
Let’s keep it real right now…you’ve been winging it on your social media, and that’s ok, it’s worked for a while, but you know you could be doing so much better if you knew exactly what’s needed, to turn your socials into sales and posts into profit.
You don’t want to do a course. You don’t want someone to manage your social media. You just need a little kick to get started in the right direction, NAIL IT and feel AWESOME in the process…because, it looks so cool and you are finally showing up like you’ve always dreamed you could.
I totally get it, right now:
You leave it to the last-minute, but KNOW you shouldn’t, right?
You panic at the end of the day, so you post whatever and you just wish you had a more clarity?
You know you’re not using the world’s most powerful form of marketing (social media) its full potential!
You need someone to tell you exactly what you need to be doing.
You can’t seem to nail telling the story of your services or products in many different ways to keep it fresh
You’re wondering how you can add more value
You’re all over the place with your content
You can’t seem to convert your followers, into sales
You know your business is amazing and need a helping hand to translate that over to social media.
I hear you! Which is why I’m here to help you put together a clear Social Media Strategy for your business.
Social media requires a completely different approach to your other marketing channels in order for you to be successful, that includes a different approach to your website as well (same same but different)
By creating a social media strategy, you can expect to:
- Have a masterplan to follow and revert back to as a reference guide tailored for you
- Have the right tone of voice for your business
- Have an awesome aesthetic that you’re SOOOO PROUD OF you want to show everyone!
- Build content to establish a real connection with your audience, fans and potential clients. Hello followers to clients
- Understand how to stay as authentic as possible across your brand and to also to yourself
- Feel comfortable to show up because you have the right tools
- Know your brands strengths and play to them using the channels that are value driving for your business
- Create value adding campaigns to really leverage and grow your audience
- Take your business to the next level because NOW, you GET IT!
Deliverables:
- You’ll receive a PDF document that is your social media strategy GO TO
- Bio refresh and set up will be audited to maximise the landscape within each space, utilising it effectively to make sure you’re receiving those “first impressions count” kudos your business deserves!
- Graphics and branding suggestions specific for social media aligned with your brand
- Done for you caption categories and caption types + celver copywriting with absolute winner calls to action suggestions
- Done for you photo and video topics including Reel suggestions
- Curated hashtag strategy
Here’s how your social media strategy all shakes out in 3 key steps:
Step 1: Press the “YES PLEASE” button and then fill in my survey questions to understand your current situation, objectives, and goals. Complete your purchase at the checkout.
Step 2: Check your email. I’ve just sent you an email as we need to discover and uncover all the juicy parts of your business so I can really get to work on your social media.
Step 3: I deliver your Social Media Strategy (together) over a 60-minute zoom session discussing implementation, plus all the tips and tricks for you to follow and show up like you know you can and are ready to.
Everyone has gone through the social media ringer at some stage or another to try and make it work for them. Believe me I know. It’s my role as a trained marketer who has spent my whole career working along side big brands since the infancy of social media to help you.
You don’t have to do anything. You just need to show up and answer the questions. I will do the rest.
I’m super excited to share this with you. To offer this to you as a really great way for you to not need to do a course, not have someone manage your social media, but be armed with the know-how and tools to do it yourself.
If you have any questions about anything I’ve said, feel free to drop me a DM on Instagram @hayleykosborne, which is where I hang out the most. I’m always up for a great chat.
In the meantime, keep learning and creating magic in your business. Your learning curve becomes shorter when you surround yourself with the right people.
x Hayley
