Your content is the key to helping you have greater reach, a larger brand awareness and more of your target audience talking about you! In today’s episode of the podcast I talk about all the things you can do to make your content more shareable and provide some awesome knowledge bombs for you to implement into your business.
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Transcription
Hi, you awesome human, welcome to episode 42 of the podcast. How to make your content more shareable. Because we all want this right! More eyeballs, more shares, more love, more of an audience. ALL. THE. THINGS!
This episode is bought to you by a free masterclass I am running on Thursday November 10th at 7pm ACDT to celebrate the doors opening to my membership Superhero Marketing.
This is only the second FREE masterclass I have run this year and will be the last for the whole year – WOW.
In the essence of what I’m talking about in the podcast today, how to make your content more shareable, this masterclass follows on beautifully because I will teach you exactly:
“How to plan, elevate and optimise your content”
It’s time you nailed this critical piece in the marketing puzzle, and I will show you exactly how.
It’s going to be super fun, full of great tips you can implement straight away into your business.
Register now at https://shm.hayleyosborne.com/masterclassnovember10 to come along via zoom.
Our world revolves around content. So, if you can nail this with consistency and with ease, then you are on your way to increasing and upleveling so many things in your business and your life. The balance is where it’s at.
This masterclass will coincide with a week-long celebration to the doors opening to my membership, Superhero Marketing. They will then close so I can focus on giving the members all my absolute love with the lead up to Christmas, being the busiest time so we need to make sure our business is functioning at its optimal.
Superhero Marketing is place where I teach my members how to become the number one in their local community both online and offline. A place where an awesome community of business owners already exists to waiting to cheer you on along the way! AND a place where all your questions are not silly ones. This is your go to marketing safe space to learn and implement all those awesome ideas into your own business to achieve great results.
Remember: your learning curve becomes shorter when you surround yourself with the right tools and the right people.
Let’s chat about how to make your content more shareable
Reality check: There is no “ONE” secret to creating content that goes viral.
However, there are a few things you can do to make your content more likely to be shared.
Today I wanted to talk to you about what makes content shareable, its benefits, and some tips on how to make your content more engaging for your audience.
Firstly:
Well-written content is more likely to be shared than poorly written content. This means that your content should be free of errors, and it should flow smoothly from one point to the next. Your content should be visually appealing content because it is also more likely to be shared than dull or boring content. This means that your content should be easy on the eyes, with plenty of white space and relevant images. The big one: truly original content is more likely to be shared than rehashed or unoriginal content. So, if you’re looking to make your content more shareable, aim for these three key elements!
Secondly:
Your audience will engage with you more, talk about your content to others and love to share your content when it’s funny, inspiring, or informative. After all, sharing is a great way to connect with others and show them that you care. That’s why content that makes people laugh, think, or learn is more likely to be shared than content that doesn’t serve any purpose.
Of course, this doesn’t mean that all serious content is doomed to obscurity. Sometimes, a thought-provoking video can spark an important conversation that needs to be had. However, if your goal is to get people to share your content, it’s a good idea to focus on creating something that will make them smile, think, or learn.
How to make your content more engaging
As a content creator, it’s important to always be thinking about how to make your work more engaging for your audience. There are a few simple strategies you can use to instantly improve the level of engagement with your content. First, try and put a big focus on creating catchy headlines that accurately reflect the topic of your content. Then, be the storyteller you know you can be to draw your audience in and keep them hooked until the very end.
Don’t forget to add those visual elements like infographics, words and GIF’s to help to add layers of interest. By using these simple tips, you can be sure that your audience will stick around for the long haul!
Tips for creating viral content
Creating viral content is the dream of every business owner. After all, what could be better than having your content shared countless times, reaching a vast audience, and creating a buzz around your brand and business? While there’s no sure-fire recipe for creating viral content, there are a few things you can do to increase your chances of success.
Focus on creating content that is unique and interesting. I will say that viral content is often unexpected and deeply thought-provoking, so do your best to aim to stand out from the crowd.
Make sure your content is easy to consume and share. If your audience need to work hard to understand or share your content, it’s unlikely to gain traction.
Try to tap into current trends and hot topics. If you can ride the wave of a trending topic, it will help your content to go viral. Take the J-Lo images for example that get thrown around, anything famous that comes out of Kardashian land as well as sex and the city memes. Jump in, if the shoe fits (and only if it fits) and ride that wave.
Tools and resources to help you create shareable content
Creating shareable content doesn’t have to be a daunting task. There are plenty of tools and resources available to help you get the job done. For starters, consider using a content calendar to plan and organise your ideas. This will help you ensure that your content is timely and relevant. Once you’ve got a good idea of what you want to write about, it’s time to start creating. If you’re not sure where to begin, try using an online template or tool like Canva.
These platforms make it easy to create beautiful visuals without any design experience. And once your content is created, don’t forget to promote it! Make sure to share it on your social media.
Honestly, with a little planning and effort, your content will be sure to stand out from the crowd.
The last thing I really want to say about shareable content is in and around your website or your blog. If you have either of these, they can be really powerful marketing tools. When your audience share your blog or your website, it helps to increase your brand awareness and reach a wider scope which is exactly what we want.
Shareable content is essential for any business looking to increase its reach and brand awareness. By using the tips I’ve talked about today, you should be on your way to creating content that is both interesting and easy to share.
With a little effort and time spent working “ON” your business, you can see your content go viral and achieve amazing results. It’s time to take yourself out of your day to day and take a periscope view on exactly what makes you tick and go for it!
The world is your oyster as they say.
Don’t forget to join my free up and coming masterclass: “How to plan, elevate and optimise your content”
This is only the second FREE masterclass I have run this year and will be the last for the whole year – WOW.
It’s on Thursday November 10th at 7pm ACDT. You can register for this now at https://shm.hayleyosborne.com/masterclassnovember10 to join in.
It’s time you nailed this critical piece in the marketing puzzle, and I will show you exactly how.
It’s going to be super fun, full of great tips you can implement straight away into your business.
Our world revolves around content. So if you can nail this with consistency and with ease, then you are on your way to increasing and upleveling so many things in your business and your life. The balance is where it’s at.
Remember: your learning curve becomes shorter when you surround yourself with the right tools and the right people.
If you have any questions about anything I’ve said, feel free to drop me a DM on Instagram @hayleykosborne which is where I hang out the most. I’m always up for a great chat.
xx Hayley
