It’s time to get the word out and about on how amazing your business is! Because you deserve it! Media attention is such a great way to market your business and create an EPIC amount of traction and noise at the same time. In today’s episode I discuss the power of media attention and help you, you awesome business owner, understand how to identify media attention to your business.
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Transcription
Hi guys, welcome to episode 39 of the podcast. A very big thank you for tuning in and listening wherever you are today. It means a lot and I hope you are increasing and upskilling your learning along the way. I am here to teach you as much as I possibly can when it comes to marketing your business and becoming the number 1 on your local area both online and offline.
Let’s chat media attention today!
Such a great way to market your business to a large audience very quickly and can be a great way to promote your business.
However, it can actually be very difficult to identify and harness (or lasso) in that media attention. The first step is to identify what kind of media you want to target. Once you know what media you want to target, research the best media outlets for your business. After you’ve targeted specific media outlets, reach out and introduce yourself and your business. Inside my membership, Superhero Marketing I teach my members exactly how to do this with templates and email swipe copy to make this process really easy.
Maintaining media attention can be difficult, but by continuing to produce quality content, awesome marketing materials (your messaging/copywriting) and being responsive to ALL media requests, you can keep media attention focused on your business.
1. The first step to media attention is identifying what kind of media you want to target
When you’re ready (meaning your systems and processes are red hot good to go for an influx of people wanting to work with you) to start targeting media attention for your business, the first step is identifying the kind of media you want to target.
There are three main types of media: print, broadcast, and online. Print media includes newspapers, magazines, and other printed materials. Broadcast media includes television and radio. Online media includes websites, blogs, and social media sites.
Each type of media has its own strengths and weaknesses, so it is important to choose the type that will best fit your needs. For example, if you’re trying to reach a large audience quickly, broadcast media may be the best choice.
However, if you want to build a more personal relationship with your customers, online may be a better option. Once you’ve decided which type of media you want to target, the next step is to develop a strategy for reaching out to those outlets. This is the HOW you are going to reach out. I often see lots of my clients finding this really difficult, as most just struggle with the super simple thing of “well what exactly do I write Hayley”. Good question. This ultimately comes down to who you are and what you do and what kind of idea you’re pitching.
I go through this with the members inside my membership, Superhero Marketing and make it really easy to copy and paste the templates I have created so they don’t need to reinvent the wheel, along with extra elements to add to make it personalised. I have developed all sorts of swipe copy templates, including initial emails, follow up emails, what to say initially in DM’s, what to follow up with in DM’s so you don’t sound like a nag and lots more.
2. Once you know what media you want to target, research the best media outlets for your business.
Essentially, you need to start at the VERY beginning. So when you’re planning your marketing strategy for the year, this is where you want to include media outlets for you to target. Biting off more than you can chew all at once will leave you going nowhere fast if you get what I mean. Doing something new, like identifying media attention, can be a lot, so this way, makes it a little easier.
Depending on your business, some media may be more effective than others. For example, if you are selling a product that is targeted at young adults, you will want to focus on outlets that are popular with this demographic. Social media, such as Instagram and Snapchat, is a great way to reach young adults.
You can also use traditional media outlets, such as television and radio, to reach a wider audience. Once you have identified the best media outlets for your business, you can begin developing your marketing campaign.
3. After you have made a list of specific media outlets, reach out and introduce yourself and your business. (you’re lovely! You can do it!)
This can be done in a few ways. Over email, by sending a press release or by directly contacting the editors or producers over the phone.
When you make contact, it is important to be professional and courteous. Explain what your business does and why you think it would be of interest to their audience. If you are able to make a lasting impression, because your message is awesome, meaning your copywriting is clever and summarises your business and personality perfectly, there’s a good chance that the media outlet will agree to feature your business in their coverage.
Don’t forget, media outlets need content too. So if you are a good fit, then you have made their job of searching for content a hell of a lot easier.
4. Produce quality content
If you’re looking to gain exposure and grow your brand, media is a great way to do this quickly.
Usually how this works is when you strike a cord with one media outlet and they love what you’re putting out there, you will be there go to for more of what you have to offer in the near future. This is where maintaining media attention can be a challenge, you need to maintain your quality content all the time. Your audience starts to expect this from you.
Remember, we’re here (in business and marketing our businesses) to provide value by:
EDUCATING
INSPIRING
ENTERTAINING
All the time.
So make sure your website and social media channels are up-to-date and regularly active, as this will help you appear more relevant and trustworthy.
Finally, it’s important to be super responsive and easy to work with as most of the time this influx happens at the last minute.
By following these tips, you can ensure that your business stays top-of-mind for the media.
Inside my membership, Superhero Marketing, we spend a whole module going through publicity and learning creative ways on how to create your own publicity for your business. This includes swipe copy, templates and all just to make it really easy for you.
Another thing I talk about within this module of the membership is discovering the power of brand reps and how to find them as well as learning how to negotiate rates.
I really hope I’ve inspired you to think about the possibility of creating media attention for your business and understand that it is not unattainable and only for “certain businesses”.
Remember, media outlets need content too, which is why they are media. You just need to make it easy for them as well as aspirational at the same time.
Media is another marketing avenue for your business! Lots to think about, but all super powerful to help you become the number 1 in your local community both online and surrounding areas.
If you have any questions about anything I’ve said, feel free to drop me a DM on Instagram @hayleykosborne which is where I hang out the most. I’m always up for a great chat.
A big thank you for loving on this podcast, it does take time and energy to put together and I would be so appreciative if you could leave me a review. This helps the podcast get in more ears and reach more awesome business owners who I could help in some way shape or form. It would honestly mean the world.
xx Hayley
