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The Hayley Osborne Show

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Episode 69: What tools in Superhero Marketing will help you achieve your dreams of a successful business?

June 8, 2023

Hello, my awesome friends and welcome to another episode of The Hayley Osborne Show. I am so happy you’re here listening with me wherever you are today. Walking, in your car, cooking dinner!

Today is a special episode as DRUM ROLL…I’d like to announce here on the podcast that I’m running a FREE Masterclass in exactly two weeks time to teach you the 3 best local area marketing strategies to increase sales.

I am beyond excited to be running this Masterclass and sharing some valuable information with you that will help you build your business and grow your bottom line.

When is it? It’s coming up soon on:

When: Tuesday 20th June 2023

Time: 10 am ACST (Adelaide time), and I am inviting you to come along. I’d love to see you there. I’m going to be sharing with you:

“The 3 best local area marketing strategies to increase sales”, where I’ll be teaching you my proven 3 strategies to grow your sales and therefore your tribe!

For those of you listening in Melbourne, Sydney, Brisbane and Hobart this is at 10:30 am your time.

I can’t wait. If you want to join me, head over to my website and register there, at the top of the website.

You may or may not know, but I’ve been in business for over 15 years, from fashion to candles to corporate, marketing the world’s biggest alcohol brands.

These experiences have led me to my passion of helping small business owners, which is you, the backbone of the economy, to demystify local area marketing to help you reach more customers.

I understand that small businesses don’t have big budgets to spend on marketing agencies, but you want to become the NUMBER 1 in your local communities. When I say local communities, I mean both your “local” online audience and your actual local community in the offline world, because we can’t discount this either as it’s so important. I want your ideal customers walking through your doors.

This could be in your surrounding suburb or the state you live in. Either way, be it “local local” or “local state” if your ideal customer is near you, they love what you’re offering, chances are, they’ll want to find a way they can access you in real life if they can eventually.

One thing I see a lot is business owners, especially right now, want instant results. They’re not willing to put in the hard work. This is consistent work that it takes to build a business. You can’t just expect your business to grow if you don’t water it consistently.

In my free up and coming Masterclass “The 3 best local area marketing strategies to increase sales” I will be sharing how to do this. The masterclass is 10 am Tuesday 20th June 2023 ACST and you can register for this on my website I would love to see you there.

Superhero Marketing

This is what I’m known for. 

I’ve put 15+ years of business and marketing knowledge into this experience for you.

My membership is the best program to teach you how to become the number 1 in your local community both online & offline.

You get access to me every month with live monthly masterclasses, coaching calls PLUS templates, swipe copy, monthly social media plans, scripts & email templates.

What’s the difference between a business that has their marketing all figured out and you?

The only difference between “them” and you, is they have all the right marketing foundations in place to be able to grow their business with ease, no second guessing, no making stuff up, no flying blind and achieving big results in the process. This does not need to be hard, and that’s where I step in to show you how.

Being the Superhero Marketer in your business takes knowing where to start, persistence to get there and consistency to create the right marketing mix that works for you. Within Superhero Marketing I’ll be showing you the simplest, step by step way to bring my proven strategies into your business, use all my templates, guides, copywriting, and methods to work to your advantage.


Social media Monthly content plans – specific date days, story ideas, caption prompts, reel ideas

Loads of e-books

  • Publication pitch scripts
  • Podcast pitch scripts
  • Influencer email templates
  • Guest pitch article ideas
  • High-value lead magnet ideas
  • Hashtags to help you soar

Marketing tracking spreadsheet to help you stay accountable

Canva how to tutorials

Mindset masterclasses

Bonus masterclasses delivered by yours truly

  • How to start a podcast
  • How to use AI in your business

Superhero Marketing will help you grow your business without feeling overwhelmed by the seemingly complicated word “marketing”.

All the tools I use to grow my private clients’ businesses and my own are ready and waiting for you swipe and implement into your business with ease.

I’ve taken my learnings of being a kick-ass marketer as well as growing my businesses over the years and wrapped it up into a pirate treasure chest of easy to understand JEWELS, PASSION led, Superhero Marketing to teach you how you can get more SALES by reaching more people. I’ve coached 100’s of businesses how to grow by taking superhero status, meaningful action. No BS! It’s your time to inject that superhero into your business!

Is this you?

You’re a serviced-based business owner who wants to start moving and shaking the bageeezuzzz out of your business to become the superhero marketer you know you can be

You wish you had a better plan to reach your local community

You’re second guessing, making stuff up and flying blind

You’re tired of not getting the results you know you work so hard for

You’re ready to do something more than what you’re currently doing to reach more people

The membership for service-based businesses who want to be the number 1 in their local community.

Superhero Marketing is designed to help you with your local area marketing both online and offline, providing a simple and practical step by step proven formula to get your gifts out into the world and in front of those who need it right now.

You’ll be shown what you should be implementing and HOW to do this each month in the masterclasses.

You’ll have access to me live, where I will share with you all my strategies, templates and methods that work so you can implement them into your business and step into Superhero Marketing status!

The time is now to be marketing, so you continue to engage your audience. Not when you just have something to sell. It doesn’t work like that. Our audiences are becoming smarter and smarter and don’t want to be sold to. It’s as simple as that. We need to be considering and addressing the entire customer experience. This is so important and provides the right context for people to be able to understand what your business is all about.

Don’t forget, just because you’ve said it a thousand times over, does not mean those that are following you on your social media and on your email list have heard it. They might have been busy that day. They may have deleted your email by mistake. They may have been on holidays when you said that critical thing. You just don’t know. So, it’s up to you to get clever at continuing to engage your audience. 

Marketing as it was originally intended, in its fullest, truest, and greatest form, is more important today than ever before. We’re living in a world that’s cluttered with innovative products, services, technologies, solutions, and business models, you name it.

What you have to offer as a business must be spoken about, talked about and shouted as loud as you can (metaphorically of course) for your ideal customer to hear. It’s time for you to step into becoming the number 1 in your local community!

I am giving you the opportunity to secure your spot in my very special “The 3 best local area marketing strategies to increase sales” Masterclass, where I’ll be teaching you my proven 3 strategies to grow your sales and your tribe!

I am so excited to share this training with you.

I’m here for it and I am here for you and I do hope I’ve inspired you to start marketing your business to it’s fullest potential and really step into becoming the NUMBER 1 in your local community.

Hayley Xx

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