Hello my beautiful friends and welcome to another episode of The Hayley Osborne Show. I’m Hayley and I am so glad you’re here. This is episode 54.
Did you know, you are a Superhero business owner! I know this because you have started your business, are running your business and are making it all work while blending it into your life. If it was easy, everyone would do it. Which is why they don’t because running a business is hard. It’s risky, it’s challenging but it is also the most freakin rewarding journey you can go on. Well, I think so anyway. Amen!
This episode is bought to you by my signature membership, Superhero Marketing. A place where I teach you how to become the superhero marketer in your business both online and offline. Where I share everything I know to help your business achieve great things by reaching more people.
Doors to Superhero Marketing open on March 21. That’s in 27 days as we record this episode. You can head over to my website www.hayleyosborne.com/superheromarketing and join the waitlist now. Because you will be on the waitlist, you’ll be the first in when doors open as well as receive some awesome bonuses from me when you join just because you are on the waitlist.
Cool hey! This includes a bonus one-on-one session with me when you join.
Welcome to “The literal HOW to use Instagram like a M’fkn BOSS” episode.
I’ll start right at the beginning and say: It’s free marketing if you use it correctly.
Today, having a strong online presence is essential for businesses to succeed. It really is not a choice!
So why do I see so many of you not utilising it to its fullest?? For many reasons I bet, including not know how to show up, what to talk about, how to talk about it, what video or photo to share…and the list goes on.
What I do want to teach you in this episode however is HOW to use it like a boss. A little bit motivational a little bit thought starter to help you on your merry way to make this platform your B%^$##$$ and get a move on to where you know you should be.
Because when you do, the opportunities are endless, and you honestly have no idea what is around the corner.
Instagram is one of the most powerful digital marketing channels. With over 1 billion active monthly users, business owners can leverage this platform to reach potential customers and grow their businesses. To get started with Instagram Marketing, it’s important to first familiarise yourself with the basics: determine your goals, create captivating content, use insights to measure performance, engage regularly with your followers, and experiment with various strategies.
Once you have a solid foundation for understanding Instagram Marketing, you’re ready to start leveraging this incredibly popular and effective tool for engaging existing customers and expanding your businesses reach!
Create your Sh&* hot Profile and Bio
Creating a memorable and attractive profile on social media is one of the best ways to get noticed.
As a business trying to generate sales, (because we’re not here for a haircut) crafting the perfect profile and bio can help put you on the map.
Remember it only takes a few seconds for someone to decide if they like you or not, so make sure your profile stands out for all the right reasons. Put some thought into your descriptions, choose images that represent the type of persona you want to display, and make sure all of your content adheres to the tone of voice you are trying to convey. Ideally this is you and how you talk. Remember: write like you talk.
If done correctly, your profile will become an amazing first impression that people won’t forget.
Build a following through your own engagement
Building a following doesn’t have to feel overwhelming. Your followers want to learn and experience content from a passionate brand or individual- so why not be that source? Start by taking the time to engage with those already engaged in what you do. When they know that you genuinely care about them, they’ll be more likely to follow down the line.
To add to that, create quality content regularly and highlight what makes you different than your competition – because that is exactly why people will want to follow you! With consistent engagement and content, you can build a loyal following of like-minded legends who truly appreciate who you are and what you do.
Post quality content regularly like a M’fkn BOSS
Producing quality content on a regular basis is an incredibly powerful tool for YOUR business. It increases visibility, boosts reputation, and drives more traffic to YOUR website. Which is the end game.
Educates
Entertain
And INSPIRE
Are the 3 things you need to remember when creating content.
This type of content allows you to develop deeper relationships with your audience and then with you. Hello WIN WIN. This is where your success happens over the long term. Consistently publishing high-quality content allows you to stay top-of-mind with your audience and build trust towards your brand — a key ingredient in standing out.
Other awesome ways to use Instagram like a BOSS:
Go live on Social Media every week
Create one new reel per week
Write every day to hone your thought leadership in this platform every single week
Reach out to one new person a day
Connect with people in your DM’s
Always be yourself
How to grow on Instagram in 2023
Reels
Educational, entertaining and inspirational content
Trending audio
Carousel posts
Stories with text
30 hashtags on every posts
Lots of behind-the-scenes content on stories
Turn your story into carousel posts once they expire so they’re not wasted.
Leverage and collaborate with other awesome business owners within this platform where you can
Leveraging collaborations is such a great way to increase reach and make an impact on your target audience. Working in tandem with like-minded organisations can create content that reaches more eyes than ever before, allowing you to build valuable relationships and foster loyalty.
These awesome partnerships help promote your message and they also add legitimacy and a unique perspective that sets you apart from the crowd. Niceeeeee. Plus, by joining forces with a variety of business owners, you’re sure to increase opportunities for engagement and further your credibility within the community. Street cred is everything.
Instagram is a marathon not a sprint.
2023 is the year to AVOID burnout.
Pre plan your content using your scheduling app.
If taking a break is impossible, then do it in small doses.
Check your insights for your least active day and take that day off every week.
With all that being said, to recap on todays episode of the podcast: The literal HOW to use Instagram like a M’fkn BOSS”
Create your Sh&* hot Profile and Bio
Build a following through your own engagement
Post quality content regularly
Go live on Social Media every week
Create one new reel per week
Write every day to hone your thought leadership in this platform every single week
Reach out to one new person a day
Connect with people in your DM’s
Always be yourself
Leverage and collaborate with other awesome business owners within this platform where you can
If you want to learn more on how to use Instagram like the BOSS you know you are, doors to my signature membership, Superhero Marketing open on March 21. That’s in 27 days as we record this episode. You can head over to my website www.hayleyosborne.com/superheromarketing and join the waitlist now. Because you will be on the waitlist, you’ll be the first in when doors open as well as receive some awesome bonuses from me when you join just because you are on the waitlist.
Cool hey! This includes a bonus one-on-one session with me when you join.
Enjoy the rest of your week you Superhero Marketer!
