Everyone thinks success is about having more offers, more things, doing more, working harder. The truth is, you don’t need more offers, you need a magnetic brand that makes people say YES before you even pitch. One that doesn’t feel difficult. One that feels like you and is easy for you to show up.

In this episode of The Hayley Osborne Show, we’re diving into why your brand is the #1 reason people choose you, and how to make it irresistible to the right clients.

I think it’s important for you to learn:

✨ What separates magnetic brands from forgettable ones

✨ The 3 traits every powerful brand needs

✨ Why this is non-negotiable for health businesses in 2025

PS: Want help making your brand magnetic? Join me inside the Fully Booked Health Brand Workshop (October 14–16).

Register HERE: https://shm.hayleyosborne.com/fully-booked

🎯 You’ll also find the link in show notes.

SUMMARY

0:00:00 – Introduction

0:01:30 – Workshop Details

0:03:45 – Workshop Purpose

0:05:30 – Workshop Preparation

0:06:45 – Workshop Session Breakdown

0:08:00 – Brand Building Discussion Begins

0:09:12 – What Makes a Magnetic Brand

0:12:00 – Three Traits of a Magnetic Brand

0:15:30 – Importance of Personal Branding in Health

0:18:45 – Final Call to Action
0:20:00 – Podcast Episode Ends

Hayley Osborne

Hello, and it’s so nice to be back in your ears for another week of my podcast, the Hayley Osborne show. I should have had a drink before I started, but I didn’t. So here we are. Your brand’s the reason people say yes, guys, here’s how I want to help you make it magnetic. This is episode 176 and that is what we’re going to be talking about today before we get started, though.

Oh, Episode 176 means that next Tuesday, the seventh of October, doors are opening to the magnetic marketing formula, and that is also the day that my free workshop is starting. So there’s been a lot of talk about the workshop so far on the podcast, but also through my emails. If you get my emails every week, and if you follow me on social media, you will see that my free workshop is coming next week. So it is Tuesday, the 14th, 15th and 16th of October, at 11am Adelaide time.

So if you are in the eastern states, I am half an hour ahead, and it is the fully booked health brand workshop. Okay? So if you are looking to get a fully booked health brand, this is a must attend for you. I want to help you be able to build the marketing foundations that fill your appointment book. Okay? So it is a free three session, online, live workshop. It’s live with me, and I’m doing things a little differently, okay? And I want to help you to position your health brand as the Trusted Choice and start attracting more of your dream clients.

Because, you know, why are we in business? Why have you studied and worked so hard to get to where you need to be right now, if you are not fully booked, okay? And if you want to be fully booked, if you are already fully booked, and you want to grow your business more, this is a must attend workshop for you. So if you’re a health brand. If you are a psychologist, a physio, a dietitian, a wellness expert, a nutritionist, a naturopath, a fitness professional, if you are in the business of helping other people feel great, then this is for you.

This is me helping you. This is a space that I thrive in. I work with a lot of clients in this space, and it is now time for me to share this with you in my free three-day event. And it’s not all day; it’s 45 minutes for three days. And there is no Facebook group attached to this, this workshop. It is just come along, show your face. Be prepared to work. Be prepared, prepared to take away some awesome learnings, to be able to help you grow and learn from me, I’ve been doing this for over eight years, and I have worked with some of the biggest Allied Health businesses in South Australia, from pediatricians to medical clinics to clients in the NDIS space that help.

It’s a lot of nutritionists, psychotherapists, and psychologists. I’ve worked with counselors, so many of you, health specialists, are drawn to me like magnets, which I love. So next week marks the opening of the magnetic marketing formula, okay? Which is my eight-week signature course, and we’re kicking it off with the fully booked health brand workshop Live, which is Tuesday, the 14th of October. That’s next week. I’ve been talking about it for weeks now, and I’m so, so excited. I cannot even explain how excited I am. I haven’t launched or opened my course or anything for such a long time, and it’s been a long time coming, and I’m pumped.

So I would love for you to join me. Is it for you? Is this workshop for you? Well, if you like, I said, are a health brand, and if you’re in the business of helping people live happier, healthier lives in their community, and you are ready to attract more of your dream clients consistently, and fill up your books if you want to stand out online so people choose your clinic over one down the road, if you want to be able to align your marketing to yourself, Okay, so that you are appearing professional, trustworthy and true to you, as you do when you are in practice, when you’re seeing your clients.

And if you want to save some time, because I know at the end of the day, you’re smoked and I know. If you have given your all to your clients all day in seeing people, then it’s time for you to save a bit of time. Okay, and with the strategies that I will teach you and give you that actually work, this is going to help you to be able to do that. And this is the workshop that you’ve been waiting for, to be frank. So in preparation for the workshop, you’ll need to have Canva, okay, and you need to have a GPT chat, because I’m going to share some of my tools with you, but you have to come along live to get them. And if you sign up to, I’ve created this awesome playlist of music.

It’s called the creative magnetic flow and healthy vibes to attract it is awesome, and it’ll pump you up to start leaning in to being awesome. Marketing your business in this space, because you need someone that is, I’ve worked with so many health businesses, it’s crazy for me not to lean in to create something that’s actually going to help you. So I’m excited. So the first session, so you’ll have three learning sessions with me.

The first one is build your health brand foundations, and we’re going to lean into a few of my signature frameworks, and I’m going to be able to help you, and you’ll walk away with something done and tailored for you that will help you to build that instant trust, right and set you apart from the clinic down the road the second session will align your digital health footprint, okay? So you’ll leave with a digital presence that makes your health brand look professional, that’s trustworthy and that is impossible to ignore, okay?

And then the third session with me, which is day three, which is the 16th of October, at 11am my time, you’ll finish with straight, a streamlined content plan, okay, that is designed for health businesses, and one that will attract the right clients to you, that will fill your schedule and grow your reputation as a Trusted Choice in your field. So if that sounds like it will help you. If that sounds like yep, this is for me, then I want you to go over to my website, Hayley osborne.com to register all the show notes from today’s podcast.

It’s everywhere. Just register. It’s not too late. It’s next week. So I’m going to be talking about this for another week, and this workshop is to coincide with the doors opening to the magnetic marketing formula, which is my eight-week course. So if you are in the business of helping others live happier, healthier lives, this workshop is here to help you to be able to do that. Okay, so I hope you are ready to take your health brand to the next level today in this podcast. So I wanted to talk about your brand. Is the reason that people say yes, and I want to help you make it magnetic . So you know, why is your brand?

The reason people say yes, it’s not your prices, okay? Because when it comes to health, it doesn’t matter what the cost is, people will pay for it. Okay? It’s not your prices. It’s not your package. Okay? People don’t care about that. They don’t care about function. They care about what’s in it for them and the benefits. And it’s not the number of followers that you have, 100% not your brand. Is what builds trust. It’s what turns heads. It’s, it’s what someone it’s, it’s how someone makes them go, yep, that’s the person that I want to work with to help me get better, to help me to overcome this obstacle, to help me with my mental health, to help me become stronger.

Okay, especially in the health space, when people are searching for someone that they can trust with their well-being, the way that you position your brand matters more than ever. So let’s unpack now in this podcast episode, How to Build A magnetic brand that people remember and that they choose. So if you are new to listening to me for the first time now, welcome. I’m pretty black and white. I really thrive on telling you what you need to do, sharing with you what you need to do, and the how as well. Because the how is what gets things done, and the how then is, what will help you say, oh, Hayley is really good.

You should work with her, or you should listen to this podcast, right? That is the thing. I want to see tangible results, and I want to help you, because if you’re helping people live happier, healthier lives, then we have a thriving community, and that’s a place I like to live. So it all makes sense, right? So know your brand is more than a logo. So if you’re thinking, but I’ve got a nice logo and I’ve got nice colors, isn’t that enough? No, it’s not. It’s not enough.

And here’s the truth, a magnetic brand isn’t just visual, okay, it’s how people feel when they land. Land on you in your world, online, okay? It’s how people feel when they come along your Instagram account, or they visit your Facebook, or they land on your website. Okay, it’s not just visual, okay. How do they feel when they land here? It’s the vibe that they get from your content, your words, your energy, and does that align with how you are appearing in your clinic, in your practice, in your place of residence? Okay, because they need to align. I often get, Oh, wow. Hayley, you know, I meet you for the first time.

You are the same in person as how you appear on your social media, how you sound on your podcast, and how you have written the words on your website. It sounds like you, and you show up and you are you. That’s done on purpose, because I am me, and I know that I’m really good at what I do, and that’s just a way of showing it is right to practice what you preach, and that’s what I want to teach you. So it’s not just visual. It’s how you make people feel when they land on your page. It’s the vibe they get from your content, your words, your energy, once they start interacting with you. So you need to be able to position yourself well. It’s what you stand for. It’s also what you don’t stand for, okay, so what do you stand against?

And it’s, you know, the transformation that people associate with you, it’s really important. So I have a few things that I stand for and a few things that I can that I stand against, and one of them is I never share my kids on my social media, and that’s a hard stop for me ever, and I just won’t. And I have other things that I share, and it’s a funny thing, because they are 90% of my world, but they’re small, and so they, you know, they don’t know, and they’re not my porn. And so, you know, I’ve been doing this for far longer than they’ve been around, and it will continue that way. So it’s the transformation that people associate with you.

So you know that’s a really important thing to share is how you transform people’s lives. Testimonials are great, because nothing screams, you’re amazing like somebody else saying it, and that is hand on heart. The Absolute golden piece of content that you can ever post is you know your testimonials from your clients. So there’s three traits I know, and I think that creates a magnetic brand. So one of them is, you need to know who you help. Okay, so clarity. The first one is to clarify what you do. And why does it even matter?

Why do I care what you do? All right, these are hard questions to answer, okay, especially when you’re close, there’s no kind of this, kind of that energy. I can help you do this. It’s direct, it’s clean, and it’s super easy to understand. Okay. The second trait is consistency. So showing up super regularly, your tone, your visual visuals, you’re messaging. That’s my Google. If you heard her chiming in. I don’t even know why I didn’t say anything around getting her to help me. We use that in our house. It’s so dynamic. I love it. Anyway, we digress. She interrupted me. How annoying.

Anyway, so your messaging is recognizable, okay, because you’re consistent and people start to recognize, oh, that’s Hayley. That’s her. Yep, I’ve seen her do her thing. She’s consistent, and you don’t, I don’t sound like 50 other people all the same. Okay, so you do the same. You don’t have to sound like everyone. Find out what makes you, and when you do that, people start to trust you, because you’re consistent.

The third one is confidence. I speak about confidence a lot. Confidence creates a magnetic person, creates a magnetic brand and owns your space. Okay, stay in your lane because there’s nobody in that lane. Speak with authority and authenticity, because you’ve studied long and hard to be in the position that you are. So make sure that’s how you show up in your marketing. Okay, and lead with purpose, because I know that you are in the industry of helping people in some way, shape or form. So use that purpose and use that to drive you to how you show up online. Confidence is contagious. I get that a lot. You’re so confident you could do this. It’s taken time. It’s taken practice. I never used to be this way, but I am now, because I’ve been doing it for so long, okay? And I think health brands can exude confidence because people have to trust you, right?

And you are confident when you’re in your office, when you are having chats with people, and you are helping them in whatever shape or form that you that you practice, and you know that radiate, that confidence radiates, and it attracts. Confidence from your clients, in you, confidence is super contagious. So why does this matter in health? Health’s personal. It’s so personal. Your health and wellness are personal. Your clients, your clients, are looking for someone that they can trust with their pain, with their health goals, with their story, okay? And if you want to lean in and learn more about this, come along and join me in my free workshop next week. Okay, so a fully booked health brand, the fully booked health brand workshop lives where you’re going to build the foundations that fill your appointment book with me and I’m going to help you position your health brand as the Trusted Choice to start attracting more dream clients.

That’s what this is for. So it’s personal. Health is personal, and so that’s how you need to show up in your marketing. Clients are looking for someone that they can trust with their pain, with their health goals and with their story. And I think when your brand is magnetic, it builds trust before someone ever sends a message, okay? And someone’s decided that they want to, they want you to help them before they even reach out. Most people that I have, that I work with, my you know longer standing clients, they’ve never even commented on a social media post, because it doesn’t come that way. Okay? It is your overall marketing.

People don’t just want another practitioner. They want someone who gets them, someone who stands for something and who feels like the right fit for your brand is how you become that person and your brand needs to move forward with you at the same time. Because what happens year one, year two, year three, of you doing what you do best, you evolve, you change, and you grow. And if you don’t bring your business and your brand along with that journey, I’ve seen this happen a lot, where the two disconnect and it’s hard to come back from, but with a strategy, you can do that. Okay, the fourth thing I want to say is make your brand magnetic.

So this is something that we’re covering inside the fully booked health brand workshop happening on October 14, 15 and 16. I would love to see your face there. We are building out your brand positioning. We are clarifying your transformation message, and we’re making sure everything about your brand feels magnetic to the right people. If you want people saying yes to you more easily and more often. This is the work I would love you to save your seat now via the link in the show notes or on my website Hayley osborne.com or through the links on all my social media platforms.

This is for you to save your place. And this also celebrates next week’s doors opening to the magnetic marketing formula, which is my eight-week signature course to help you thrive. So the health brands that stand out in 2025 don’t blend in. They lead with clarity, consistency and confidence, and they become magnetic. So join me in the workshop. It’s live. You’ll see me live. I would love to meet you face to face on Zoom. Okay, it’s a beautiful way we all can create a lot. Will give a lot more in our day, when we catch up like this, and you learn a lot more because you’re in your space. Okay, so I think let’s build a brand that attracts the right people on repeat. Okay, I would love to see you there next week. Have the best day.

Head over to the show notes now, or head over to anywhere that I exist, Facebook, Instagram, LinkedIn or my website to register for the workshop. I want to see you there, and I want to help you. Catch you next week, guys.

Register now for the Fully Booked Health Brand Workshop (October 14–16) and we’ll map your content strategy out together HERE: https://shm.hayleyosborne.com/fully-booked

My FREE 3-session online live workshop has been created to position your health brand as the trusted choice and start attracting more dream clients.

It’s not just another free thing. It’s outcome driven and over the 3 sessions you will:
• Day 1: Walk away with a marketing foundation tailored for health brands that builds instant trust and sets you apart from the clinic down the road
• Day 2: Leave with a digital presence that makes your health brand look professional, trustworthy, and impossible to ignore.
• Day 3: Finish with a streamlined content plan designed for health brands, one that attracts the right clients, fills your schedule, and grows your reputation as the trusted choice in your field.

I look forward to seeing you there!

Register here: https://shm.hayleyosborne.com/fully-booked