Everywhere you scroll, people are shouting about where to invest. But what if the smartest investment you could make… was in your marketing?

In this episode of The Hayley Osborne Show, I’m breaking down the exact shift that helped me grow my brand, and how health professionals like you can do the same to build trust, attract dream clients, and create real momentum in your business.

PLUS: I’m inviting you to my FREE 3-day live workshop for health brands → The Fully Booked Health Brand Workshop:

Sept 16–18

11AM ACDT

Live on Zoom

If you’re a health brand, physiotherapist, chiropractor, psychologist, dietitian, wellness clinic, beauty therapist, or fitness professional, (or insert your health business HERE) and you’re ready to:

•        Attract more dream clients consistently

•        Stand out online so people choose you over the clinic down the road

•        Align your marketing so it feels professional, trustworthy, and true to you

•        Save time with proven strategies that actually work✔️ Optimise your content (with the help of AI!)

Register now: www.hayleyosborne.com 

This episode and this workshop are your permission slip to stop winging it and start showing up like the trusted health brand you are.

SUMMARY

0:00:00 – Episode Introduction

0:01:30 – Fully Booked Health Brand Workshop Announcement

Free 3-day live workshop details

Target audience: Health professionals

Date: September 16th, 17th, and 18th

Time: 11am Australian Central Time

0:03:45 – Workshop Content Preview

Day 1: Building marketing foundations

Day 2: Aligning digital presence

Day 3: Optimizing content using AI

0:05:30 – Workshop Registration Information

0:07:00 – Why Marketing Shift Matters

0:08:30 – Importance of Trust in Health Marketing

0:10:02 – Marketing Shift Strategy

0:12:45 – Workshop Benefits

0:14:30 – Final Workshop Invitation

0:16:00 – Episode Conclusion

Hayley Osborne

Welcome back to another episode of my podcast, the Hayley Osborne show. I am excited that you are tuning in today, wherever you are to listen to me. I’m sort of kicking back with a cup of tea, and what should be like, quite a serious and strategic episode. I’m kind of a bit more relaxed, probably more relaxed than I should be, because I’m going into launch mode. So this episode is episode 172 and I wanted to talk about the smartest shift that you’ll ever make in your business, especially if you’re a health brand ready to go, and it’s not what you think.

So before we dive into today’s episode, I wanted to give you a personal invite to something really special that is happening next week. It’s called the fully booked health brand workshop, and it is my free, live three-day workshop for health professionals who are ready to grow in their business with confidence, clarity and clients that feel like dream matches for you. So if you’re a physio, if you’re a psychologist, a wellness practitioner, a beauty therapist or any kind of health, brand health, allied health, business, and you want to start attracting more of the right clients, and finally, have a marketing plan that actually works.

This is for you. So I’m running this live, which I love, and this will be very different. So tune in, because I’m really, really going to spice things up the way that I do things. So tune in and join me on the 16th, 17th and 18th of September, at 11am Australian Central time, Adelaide time, and it’s free. You need to register. So you need to go over to my website, Hayley osborne.com and register, and it’s free, and I will just quickly tell you, before we move on to the episode today, what we’ll cover.

So over three days, we’re going to cover how you’re going to build out you’re the right marketing foundations for you. We are going to also talk about how to be able to align your digital presence and make it feel good as the health brand that you are. And then we’re going to, I’m going to help you to be able to optimize your content using AI and using some of the gpts that I’ve built. And you can, I’m giving those to you in your business.

And so register now via the link you go to Hayley osborne.com.com Oh my God, I don’t even know what my website is. Hayley osborne.com to register. And I think that if, if you want to build out your client list, okay, and you’re ready to have them consistently come in. You want to stand out a bit more online, because you know you’re in a sea of sameness, and you want to be chosen over the clinic down the road. And you want to align your marketing so that it feels professional, so that it feels trustworthy, as are you in your practice, and you want to save a bit of time, because I know that you’re busy, and I know that you know, when you’re in the health industry and you’re in the business of helping people, you are all consumed with that, and it takes a lot out of your own, like mental load, and so when it comes to your marketing, I know that that’s the last thing.

Okay, so this workshop is the exact thing that you’ve probably been waiting for. So there’s a few things you need to have in preparation that’s all detailed on the website. It’s not hard. But I think that if you’ve got a busy schedule, but you want to be able to lean in more to your marketing and have a flow that actually works, this is something that I think that you will walk away with something that is tailored for health brands, that will build trust and that will set you apart from your competitors. So there’s a lot happening over the course of the week, so it’s pretty exciting anyway.

So there’s also a few bonuses. I know I’m a bit all over the place. I am so excited for this. I haven’t done this in a while, but I’m doing it a little bit differently, which feels really aligned. And, yeah, it’s exciting. So that week is going to be huge. So next week is going to be massive for me. So the fully booked health brand workshop will be the kick. Off to doors opening to my eight-week course, magnetic marketing formula, and that will run for three days. So the launch will go for a week, which is super cool, and doors will be open.

So if you are thinking about joining me or working with me, this is a beautiful opportunity to do so to learn a little bit more about who I am and what I do and how I can help you. And I’ve worked with lots and lots and lots of health brands over the years, some of the biggest Allied Health businesses in South Australia, where I’m from, and I’m really, really proud to say that. So you can register, you do need to register for the workshop. So you can go to the show notes, excuse me, or you can head to Hayley osborne.com and you will see a link there to register over on the page.

So I’ll be coaching you live on Zoom. And yes, we do have a private Facebook group for support and accountability as well. So let’s have a little chat about the smartest shift you ever make in your business, because this is important. And I want to start off with why this shift matters more than ever. So if you’re just starting out, or you’ve been running your health brand for a while, there always comes a moment when you realize that I cannot keep winging it, I cannot keep guessing, I cannot keep showing up like this, because it is so draining, and it is it attacks like your nervous system at the end of the day, because you just are on edge.

You know you need to show up in your business. You know you need to market yourself, but there comes a point in time and there’s a line in the sand where you’re like, I can’t keep doing this and just throwing spaghetti at the wall. I hate that saying, but here we are. I said it. And you know, you are showing up because you should, and your website exists because it should, but it doesn’t reflect the quality of your work and what you do, and you know that you’re amazing at helping people, but what I found through working with so many health brands is that your marketing doesn’t show that very clearly. And I’m not in this industry.

It’s the nature of this beast, and I see this a lot, and I also have been there. And the truth is, I think what gets you started in your business, and especially in your health business, there’s a lot of referrals, right? But it’s not the thing that necessarily is going to get you booked out, and it’s just the way it is. And I think the smartest shift that you ever make is this moving from just doing marketing stuff to actually building a magnetic marketing system specifically for your business. No more fluff, no more being overwhelmed, just being really aligned, being strategic, strategic that builds your visibility, which is really important, and then, in turn, obviously your reputation, okay?

Because word of mouth only exists to a certain point, and then fills your appointment books, which is super important, because that’s the thing that you’re not here for a haircut, right? You’re here to be booked out. So why do health brands need to lead with trust? This is a big one, and I see this a lot, because in the health space, trust is everything. And you know that people have to trust you. They have to before they will. They have to trust you before they actually open up to you. Okay, in whatever area of health that you specialize in.

You are in the business of helping people, and they need to open up to you in some way, shape or form, for you to be able to help them. So you’re not just selling a product, okay, you are offering a transformation. Okay? Whether you are a doctor, you’re a physio, you’re a Cairo, you are a holistic practitioner, you’re in wellness. You’re a gym owner or a B therapist, those that your clients need to be able to open up to you about their most vulnerable things, because you are helping them be happier, be healthier, be more aligned with themselves, whatever that looks like.

Okay, so you’re offering a transformation with whatever it is that you do. You are a massage therapist, you’re a chiropractor. You are transforming somebody’s body All right? So you are supporting them. You’re relieving them. You are bringing them confidence. You’re bringing them wellness. They need to trust you.

Okay? So when someone stumbles across your marketing or they stumble across your social presence, okay, your social media, whatever that looks like, or it could be your website, your Google profile, they’re asking themselves, can I trust you with my health? Are you the person and do you understand what it is that I’m going through? Are you the right person? For me, okay? And that’s why it’s so important to get your message right, because this is personal. And you know, building consistency in your digital presence and the way that you show up is the most important thing to show up online, the same way you do in your appointments, with clarity, with care, with confidence.

That’s really important, but that’s where a lot of health brands get unstuck. Is that how you are in your clinic, how you are with your clients, is not how you are in your marketing. And that’s a real disconnect, and I see this a lot. So what does this shift actually look like? Okay, so you go from guessing what you should be posting to following a very simple content plan. You go from kind of being clear on your niche to nailing your message. That’s really important, because what people see in your marketing and how you show up is what they read in your website, and then when they make an appointment and they come and see you, there’s no difference.

That’s how you are in person. So you may or may not decide to show up as a personal brand, and that’s okay. Not everybody wants to do that, but there is a particular way to do that. And if you are a named brand, you are not a personal brand, then we look at other things for you, and that’s fine. Personal brands grow the fastest. But what does that look like if you have a business, it’s not under your name. How does that fusion of you come into that? And there’s a strategy in that, and that is what I’m good at.

So you know what happens when you do this? People trust you faster. Okay, they refer to you more, and they’re excited to work with you, because before they’ve even spoken to you, they know who you are, what you do, what you stand for, and they trust you. That’s the shift, and it’s one that I’m going to walk you through, step by step inside the fully booked health brand workshop next week. So if this episode has resonated with you even just a little bit you need to be inside this workshop. 

It’s three powerful sessions over three days where I’ll coach you live and show you exactly how to build the right foundations, align your digital footprint and optimize your content to attract and convert more clients, because if you’re in the business of helping people, then this is here to help you. This is the workshop for you. We kick off Tuesday, the 16th of September. I’m pretty sure that’s Tuesday. I’m pretty sure I’ve got that right. The 16th of September. It’s all happening live on Zoom. Okay, there are replays included if you can’t make the time, or if something happens on that morning, or whatever, I’ll always send you a replay to watch over 24 hours, and it’s completely free.

So join me if you have been thinking about working with me, or you know that there is, you know, a disconnect with how you show up and how your appointment books are not full, then this is definitely the place that you need to be. You can register now on my website, Hayley osborne.com or hit the link in the show notes.

And I think this is definitely the smartest shift that you’ll ever make in your business, and this is the moment where you say yes to showing up with confidence, clarity and being able to walk away with something that actually works for you. I can’t wait to see you there.

I hope you have an awesome week and strap in because next week is launch week, but I would love you to join me for this free workshop that I am running. Have a good week, guys, and thanks for tuning in. Bye.

Join the Workshop here: https://shm.hayleyosborne.com/fully-booked