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The Hayley Osborne Show

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Episode 12: Content ideas to get clients handing over their money

March 21, 2022

It’s your great content that attracts your dream clients. Content that not only lives in your social media, but across all your marketing touchpoints. In today’s episode I discuss the power of your content and how transformative it can be to creating more sales in your business. I also announce the opening of my signature course SOULFUL MARKETING! The 8-week course designed to teach you how to attract more paying clients faster, get unstuck with your marketing, reach and help more people, have a bigger impact while generating more $$ in the process.

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Hello, my lovely awesome friends and welcome to Episode 12 of The Hayley Osborne Show.

Content ideas to get clients handing over their money.

Sounds so simple doesn’t it, but, if you’re a business owner and you’re listening to this you’ll know that creating content is the hardest part of continuing your marketing efforts for your business.

Before we get started in today’s episode of juicy goodness, I want to announce that today…drum roll…the doors to my signature course SOULFUL MARKETING have opened! YAY!

Yes, that’s right, this morning, now, they are wide open baby!

This is the foundation round of Soulful Marketing which means, this is the very first time I have done this, EVER. It’s such a big deal for me and has so much value included. I am **BEYOND** excited to share it with you and it’s the very first and last time it will be opened at this price point. Even more WOWS and HUGE.

If you want to jump on over now, head to www.socialoul.com.au/soulfulmarketing 

The amount of value included in this is EPIC and filled with so much soul and goodness I am overjoyed. I toyed with the idea of removing some things but then I thought, no no no, I am doing this my way, and this is the only way I know. I GO BIG, OR I DON’T DO IT AT ALL!

Therefore, on top of the 8 weeks we will spend together, with me teaching you live every week, with me in your back pocket, you will get my access to my Treasure Chest including all my goodness and plug and play templates. But don’t worry if you can’t join live, you will receive the recording in my online course portal.

Within my Treasure Chest there are 10 products I’ve built worth a total of $6000 that you will have at your fingertips for FREE. That’s right, at no extra charge to you.

These products are there for you along side each week’s course topic. I built them this way to make is SUPER EASY for you to:

  1. Listen to the session of me teaching you
  2. Use the workbook to write down your notes and answers relative to your brand
  3. Use my products to implement each of the things we talk about.

It’s a step by step framework, because hey, I want this to be easy for you so you are thinking like a marketer and have a clear path to how to attract more paying clients faster, get unstuck with your marketing, reach and help more people, have a bigger impact while generating more $$ in the process.

On top of this you will receive 3 EPIC bonuses. Umm talk about some serious value! These 3 bonuses will literally ROCK your socks.

BONUS #1

Guest Masterclasses by my EPIC EXPERT guests
For this foundation round I am honoured to bring you two EPIC masterclasses from my guest experts. Learn from expert Mindset and Money Business Coach and learn how to create EPIC Reels from Master Instagram Reels Queen.

BONUS #2

Bonus Lesson
3-month group accountability call to check in how you are progressing.

BONUS #3

Bonus E-Book
Hashtags to Help You Soar.
The E-Book to accompany everything you’ve learnt taking your content to the next level.

Soulful Marketing is an 8-week course designed to teach you how to attract more paying clients faster, get unstuck with your marketing, reach and help more people, have a bigger impact, while generating more $$ in the process.

Knowing where to start marketing your business can be totally overwhelming and you know you are ready for BIG things. It’s time to build the business of your dreams with Soulful Marketing

Soulful Marketing is different to other marketing courses.

It’s designed by a marketer and copywriter (aka me, Hayley) with practicality and strategy in mind. My priority is to give you a step-by-step plan of attack without the overwhelm and guesswork to make sure you get the results and in turn increase the 000000’s in your bank account.

It’s your time to shine with soul baby! Visit: www.socialoul.com.au/soulfulmarketing 

Soulful Marketing is the right fit for you if you’re…

  • A product-based business owner ready to wrap your hands around the whole world and grow your audience to increase sales
  • A serviced-based business owner who wants to start moving and shaking the bageeezuzzz out of your business to think and writing like a marketer
  • Already a business owner but aren’t seeing the results you want, aka more cash in the bank

Soulful Marketing is the right fit for you if you’re…

  • Doing all the things but doing none of the things at the same time
  • Looking for a step-by-step FOCUSED clear process, without overwhelm
  • Ready to put in the work
  • Ready to ramp it up from 3K months to 10K months to infinity and beyond

After completing Soulful Marketing, you will have:

  1. A plan for the next 6 months
  2. Created your irresistible offer
  3. Know exactly who you’re talking to
  4. Feel confident where you’re showing up
  5. Become an expert in reaching more clients
  6. Sell your products or services with soul.

I’d love you to join me inside Soulful Marketing….

With a lot-a SOUL in the process

Visit: www.socialoul.com.au/soulfulmarketing 

Onto those juicy content ideas to get clients handing over their money!

This title might be a little confronting for you, however it’s your great content that attracts your dream clients. Content that not only lives in your social media, but across all your marketing touchpoints.

Content that can be repurposed and reappropriated into multiple pieces of content so you are not reinventing the wheel over and over.

The best content is content that is:

AUTHENTIC
ENGAGING
TRUSTWORTHY
EDUCATIONAL

As long as you are creating and producing valuable content consistently and master the art of this, you are majority of the way there.

Inside soulful marketing I have purposely included a whole week on exactly this.

The second part of this is creating content that speaks to the transformation. How your product or service transforms people’s lives and makes them feel.

For me: I help business owners to grow their business with ease, increase their clients, earn more, and live a life they love in the process. There’s a lot of feeling and transformation in those words and I live by this in everything I do in my business.

When you get into your own rhythm and flow, I promise you, this will become very easy for you with my help along the way.

For you: Think about providing answers to some of the following questions:

  1. What are 10 things your ideal client does not know about you?
  2. Why did you choose to start your business in the first place? Was there a gap in the market? Was it a passion of your you just could not get past and decided to press play?
  3. Behind the scenes: What does a day in the life of what you do look like?
  4. How do your clients feel once they purchase your product or service?
  5. What does the beginning of your day look like?
  6. How does your product or service help people or make their lives better?
  7. Why do you do what you do?
  8. What is your driving motivation?
  9. Run through your FAQ’s and provide your audience with all the answers. Remember this is not something people visit often on your website.
  10. What questions never get asked about your business, but you wish they did?


All of these are such juicy questions for you to begin to answer to start building your content to get clients handing over their money.

No doubt you are driving, cooking, exercising, or something else and are not at your desk right now, but if you want to copy these questions over and start to answer them yourself, head over to my website: www.hayleyosborne.com/podcast for all the show notes from today and the list of the questions I spoke to, so you’re ready to go and start building your content to get clients handing over their money.

Lastly, to recap with the exciting bits!!!

If Soulful Marketing sounds like it’s going to light up your business and help you create the results you need to stop that hand sitting in 2022, then this is the course for you. With a lot-a SOUL in the process

Visit: www.socialoul.com.au/soulfulmarketing 

I look forward to seeing you inside Soulful Marketing.

That concludes this episode my lovely friends and thank you so much for listening.

I really do hope this episode has helped to motivate and inspire you to create juicy content ideas to set you on the right path to continue to grow your business in 2022.

x

Hayley

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