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The Hayley Osborne Show

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Episode 11: Why you need to spend more to make more (investing in your business and yourself)

March 16, 2022

Having the confidence in yourself that you are destined for bigger things is an awesome trait to have, and knowing deep down you have the ability to achieve them is even more awesome. In today’s episode I discuss how backing yourself gives you the confidence and reassurance that you are great at what you do. I also give you a sneak peek into my signature course Soulful Marketing. So hold on tight because this episode is a cracker of a listen.

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Hello, my lovely awesome friends and welcome to Episode 11 of The Hayley Osborne Show.
 
5 reasons why you need to spend more to make more (investing in your business and yourself).
 
This was the perfect episode to release this week as I am on the cusp of launching my signature course Soulful Marketing. Yes, that’s right and it is VERY VERY exciting for myself personally as I grow, and for my business growth. Growth is a wonderful thing, and momentum builds momentum. You’ve heard me say this so many times I’m sure, so I won’t go into it, but it truly does.
 
This will be the foundation round of this course Soulful Marketing which means, this is the very first time I have done this, EVER. It’s such a big deal for me and has so much value included. I am **BEYOND** excited to share it with you.
 
If you’re not yet onboard the Soul Train, which is my email list, this is a great to time to jump on in and sign yourself up, because those on my awesome soulful list will be the first to know when this goes live. It’s still pending a few things with the web developer which should be complete by this week – YAY.
 
I do however want to give you my awesome listener a sneak peek into what the course involves.
 
Ok, so…
 
Soulful Marketing is an 8-week course designed to teach you how to attract more paying clients faster, get unstuck with your marketing, reach and help more people, have a bigger impact, while generating more $$ in the process.
 
Knowing where to start marketing your business can be totally overwhelming and you know you are ready for BIG things. It’s time to build the business of your dreams with Soulful Marketing
 
Soulful Marketing is different to other marketing courses.
 
It’s designed by a marketer and copywriter (aka me, Hayley) with practicality and strategy in mind. My priority is to give you a step-by-step plan of attack without the overwhelm and guesswork to make sure you get the results and in turn increase the 000000’s in your bank account.
 
Soulful Marketing is the right fit for you if you’re…
 
· A product-based business owner ready to wrap your hands around the whole world and grow your audience to increase sales
 
· A serviced-based business owner who wants to start moving and shaking the bageeezuzzz out of your business to think and writing like a marketer
 
· Already a business owner but aren’t seeing the results you want, aka more cash in the bank
 
Soulful Marketing is the right fit for you if you’re…
 
· Doing all the things but doing none of the things at the same time
 
· Looking for a step-by-step FOCUSED clear process, without overwhelm
 
·  Ready to put in the work
 
·  Ready to ramp it up from 3K months to 10K months to infinity and beyond
 
After completing Soulful Marketing, you will have:
 
1.  A plan for the next 6 months
2.  Created your irresistible offer
3.  Know exactly who you’re talking to
4.  Feel confident where you’re showing up
5.  Become an expert in reaching more clients
6.  Sell your products or services with soul.
 
I’d love you to join me inside Soulful Marketing….

With a lot-a SOUL in the process
 
Ok so:
 
1. The first reason why you need to spend more to make more is to first and foremost back yourself.
 
When you back yourself by investing in yourself, it means you trust yourself 100% and are willing to back yourself to further yourself.
 
You have the confidence in yourself that you are destined for bigger and greater things, and you know deep down you have the ability to achieve them. Backing yourself gives you the confidence and reassurance that hey, you are bloody great at what you do.
 
Then what happens is, when you back yourself, it gives those around you confidence in you, solidifying you are the real deal, and you will do what it takes to continue to move forward, educate and upskill yourself to be better for your clients (and future clients that have not discovered you and don’t know how much they need you yet). Everyone around you starts to take your business seriously.
 
2. The second reason why you need to spend more to make more is when you invest in yourself you are learning, personally growing, and creating more value than you previously had.
 
That’s right. When you invest in yourself, you’re learning, growing, and creating value.
 
This is the type of value your future self will thank you for. It’s the go big or go home mentality. If you keep doing the same thing you have always done, you will keeping having the results you have always had. I don’t think if this statement as materialistic, I say this from an educational, upskilling and mental perspective.
 
I know from my own experiences, as my business has grown, so have the many challenges that come with this. Majority of these challenges I could never have foreseen. However, if I don’t and didn’t continue to invest in myself, I would not be able to deal with some of the things that actually do happen. As I like to say: “New Level, Different Devil”. It’s how well you respond to things that happen and challenges put forward that define you as you move on and up.
 
3. The third reason why you need to spend more to make more is when you invest in yourself your business will grow.
 
When you invest in your own learning, your business grows as a result.
 
Every time I have invested in myself from a business perspective whether that be a business coach or a course, my business has grown and therefore I have been rewarded personally because of it. When I have made those scary uncomfortable investments, I have always reaped the rewards tenfold. Funny how these things have a way of making us feel uncomfortable to get ready for our new level of comfortable…only to get uncomfortable again haha. But it’s true, spending money is WORTH IT.
 
As business owners, we just can’t have the expectations on ourselves that we need to do it all. There’s 100% a course that will help you get there quicker and faster, so you can spend your time doing other things that light you up. There’s also 100% a coach that will give you all the tips and tricks you didn’t already know. Remember: you don’t know what you don’t know and it’s your responsibility to work it out as quickly and efficiently as possible.
 
4. The fourth reason why you need to spend more to make more is you will feel way less pressure and stress.
 
That’s right. When you invest in yourself, the bi product of this, is feeling less stressed. FACT.
 
When you are deep down in the rats and mice of your business you are not spending time on the things that are needle movers. Like getting yourself out of your inbox to focus on big picture things.
 
Remember that Northern Star you had when you started your business, yeah that’s right, it’s time to not lose focus.
 
There are so many things that can be automated these days that I bet you didn’t even know they could. You simply don’t know what you don’t know. I know first-hand the ramifications of automating certain things in my business and had I not taken that specific course and worked with a business coach, I would have never had known some of these things existed.
 
5. The fifth reason why you need to spend more to make more by investing in yourself and your business is you will save time.
 
Your time is worth everything. Having more time to do whatever you want, to do what lights you up, makes you a happier person.
 
When you give yourself space away from your business you actually become more creative in your business and are far more productive as a result.
 
So, by investing in your business, you are essentially giving yourself back bucket loads of time because you are learning how to do things better, smarter, faster and more efficiently.
 
To recap and summarise the 5 key points from today’s episode are:
 
 
1. The first reason why you need to spend more to make more is to first and foremost back yourself.
 
2. The second reason why you need to spend more to make more is when you invest in yourself you are learning, personally growing, and creating more value than you previously had.
 
3. The third reason why you need to spend more to make more is when you invest in yourself your business will grow.
 
4. The fourth reason why you need to spend more to make more is you will feel way less pressure and stress.

5. The fifth reason why you need to spend more to make more by investing in yourself and your business is you will save time.
 
 
That concludes this episode my lovely friends and thank you so much for listening.
 
If Soulful Marketing sounds like it’s going to light up your business and help you create the results you need to stop that hand sitting in 2022, then this is the course for you.
 
Head over to my website hayleyosborne.com for more info on how you can join in the fun, attract more paying clients faster, get unstuck with your marketing, reach and help more people, have a bigger impact while generating more $$ in the process. Oh, and did I mention meet new awesome business owners in the community I am building that will support you along your journey!
 
I look forward to seeing you inside Soulful Marketing.
 
I really do hope this episode has helped to motivate and inspire you to create a marketing strategy to set you on the right path of business growth in 2022.
 
x
Hayley

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