There comes a point in every health brand where growth starts to feel harder. Your calendar is full. Your clients are coming in. On the outside, everything looks like it’s working. But behind the scenes, something feels… capped.
In this episode of The Hayley Osborne Show I talk about the moment every health professional reaches, the point where your business can’t grow any further because it’s built entirely around you.
If you’ve ever thought: “I know I’m good at what I do… so why isn’t this growing?” This episode is for you.
You’re not stuck. You’ve just hit capacity. And what comes next… changes everything!
SUMMARY
0:00:00 – 0:01:15 – Intro & Episode Framing
0:01:15 – 0:04:42 – Hitting the Edge / Capacity in Your Business
0:04:42 – 0:06:39 – Common Internal Dialog & Mindset Traps
0:06:39 – 0:08:37 – Reframe: Nothing Is Wrong, Structure Is Missing
0:08:37 – 0:10:00 – Moving from Referrals to Visibility
0:10:00 – 0:12:30 – Strategy, Messaging & Showing Up with Confidence
0:12:30 – 0:14:56 – Personal Boundaries & One-to-One Style Marketing
0:14:56 – 0:15:38 – Business Model Shift & What Happens When It Starts Working
0:15:38 – 0:15:50 – Closing & Call to Reframe This Moment
HAYLEY OSBORNE
Hello, a very warm welcome. Back in your ears for another week of my beautiful podcast, the Hayley Osborne show. I am Hayley. I am your host. If you are new here, welcome, welcome, welcome. This episode is for every health professional and health brand, who has built something incredible, who is building something incredible, but can feel that there is something starting to shift, because there comes a point in every single business where, especially in the health space, growth starts to feel a little bit harder.
And I don’t think that you’re doing anything wrong. You’re probably doing everything right, because you’re busy as hell. And I think more to the point where the model that you’ve created, that’s how you started, and all that you knew and how to build your business, you’ve reached the capacity. You’ve reached the edge of that. And I want to talk about that moment. And it could be a few things. It’s more common than you think it could be. You know, in what let’s do, I jump the gun all the time. It’s just because I’m so passionate. But I think I’m just going to follow my dot points today.
Hayley, stop jumping the gun anyway. I hope that you’ve had a really nice long weekend, because when this episode comes out, it’ll be as the Easter break has finished. So I think that it’s nice to reinvigorate yourself after a couple of days off and listen, hopefully, listen to me to give you some of that motivation back. It’s more common than you think. I think when you hit an edge in your business, I know it happens to me, and you know you kind of outgrow your previous self, and you know that you’re ready for a level up.
But what does that look like? It’s hard, but when you get to that edge, you know that that’s where the next version of you starts to grow as well as you know, as a founder of your business, starts to begin pretty much so I think there’s lots of times I’ve seen through working with so many health businesses that you hit a wall. And I think that it happens, and we all know what happens, because you’re only one person, and you’ve been running your business for a long time, but it is built around your time. And that’s the edge, and that’s the wall that I often see come up a lot of the time. The business is built for your time.
So we only have so many hours in a day. That’s all businesses. We only have so much energy in a day, and that’s okay. You need a rest, fill your cup, do the things that come back, bigger and stronger. And then your availability is like your time and your energy has to go other places, but it’s how available you are. You know, it has to go to your family, your friends, it has to go in your kitchen, it has to go in your house. I have to go to all these places. So it depends again, then the availability that’s stacked on top. And I think that when you hit the edge, that breaking point, you know you’re ready for the next level. You know you’re ready for growth, whatever that looks like. It can be a little bit confusing. And then, you know, you look at the paper in front of you, and you’re like, yes, I’m doing these many hours.
Everything is working like a wear oil machine and it should be working, and everything on paper looks like it should be working, but it’s not. And I think that this is how this happens a lot. So what does this look like? It looks like you have a full calendar. It looks like your income is plateauing. It looks like you’re being busy. You know, everyone is busy, but some of us are growing faster than others, or it can look like you’re not growing. You can also be relying on referrals, but they feel really inconsistent, and that’s okay. You’re showing up online, but it’s not converting. I see this a lot, and you are thinking about scaling, but you don’t know how, because you can only do one to one for so long, and you don’t know how.
And I think it’s a combination as well. On top of that, is your messaging cut through enough? Still? Do you need to shake it up? Okay? And everything that overlays that you’ve got this little quiet conversation happening in your head going, what? What is actually happening? What do I need to do now? And we get to a point where you don’t know what you don’t know, and you’re so close to your business that you can’t see it anymore. And that’s where I come in.
And I think that in terms of internal dialog, I’ve written a few points here because I’ve wanted to really spell it out is, you know, say yes and nod or message me in my Instagram. If you can relate to these things, because I see.
Then, we start to think like I’m not good at what I do, or I know I’m good at what I do, so why isn’t this growing? Or I don’t want to be online all the time. I get that a lot, and you don’t need to be not the way that I show you how I don’t know what to say in my marketing. Well, no, because you’ve reached a certain point in the strategy that you started with, and it’s not going to get you going to get you where you want to go, so you don’t know what to say in your marketing anymore. I feel like I’m behind a massive one. But you versus you. It’s not you versus another practitioner or another business owner founder; It’s you versus you.
Another one I see a lot, especially when people, when business owners, don’t have a strategy and a way to show up, is that they turn into sales. That sucks. It’s gross. And then you come across as a salesy business, like, I’ve got one appointment left for this afternoon, like booking with me here. That’s not going to get anyone to be able to book in with you here.
Alright, that is not what we do, because you’re not a salesy business like you’re in the space of helping people, nurturing people, just, you know, making people’s lives healthier and, you know, fitter and more wholesome. And another thing I’ve written down is I just want this to feel easier.
And this is the part that I probably want you to hear more than anything, is that nothing has gone wrong with what you’re doing and all of these things that come up with what you’re saying, I think you’ve just grow outgrown the current way that you’re operating, that’s normal, that’s okay. I think the reframe needs to be that the consistency is there. Okay, it’s not a consistency problem. Your work ethic is amazing. Don’t worry about that. You don’t need to try harder because you’re already trying really hard. You just need above all of those things a bit more of a structure. The structure is the problem, okay? And you’ve built this business that depends on you, and that’s massive. That’s okay, because that’s how we all start.
But how do we then grow from there? And I think now the business needs to be how it works with you, not depend on you, okay? The next thing is the referral trap, and that’s every business. You know, I think when there’s a funnel that is like coming through that is a huge referral partner of yours, we tend to rely on that, and then we just sit back and, you know, do the work and go through the motions and everything. Feels really great, but, and that’s how we start through referrals, through out of mouth. They’re lovely. It’s a nice place to be. They help to build trust. They help you to validate your work, get it out there. But the referral model does not scale. Okay, that tap eventually dries up. It is unpredictable. We all know that it’s inconsistent. We all know that, and they keep you in more of being reactive rather than proactive.
And I understand that it’s very easy to keep moving through the motions and running your business in a very reactive space, but if you want to grow okay in a way that feels aligned, in a way that works with you, not for you, you have to be in a position that has some structure and that is more proactive. And at some point, you need to stop asking, how do I get more clients, and start asking, how to I create more of a consistent demand around, you know what I do, and how I do it differently to every other X, Y and Z that’s out there, and that’s a completely different level of business. And I think that when you realize that you’re ready to step up, okay, the next thing so we go from like referrals to then we go to visibility.
Okay? Because if you’re constantly operating through referrals, your visibility is like zero, because that’s marketing, right? And I see so many incredible professionals in the health and wellness space holding themselves back because there is no marketing and there is no visibility in and around their brand and their personal brand. Okay, you are learning marketing, yes, because that’s not your zone of genius. That’s mine, but also understanding how to be visible, how to be more seen, how to be heard, saying what you actually believe, without crossing a fine line. It is tricky marketing in this space, and for a lot of people, I think it feels uncomfortable. It’s not, it’s not something that.
You are your default, and that’s okay, that’s really normal. But this is where a bit more of a strategy and structure starts to help you to be able to feel comfortable in talking in and around this. I think when you feel uncomfortable, you overthink, you compare, you delay showing up like this because you don’t know how. And it’s just kind of like a vicious spiral, and then, you know, it’s that whole I’m going to be consistent, and I’m going to be fearless, and I’m going to do it all when I feel more confident, and I’ll wait for that day to come to feel more confident. But hello, that day never comes, because we get confident by showing up.
And it’s kind of like chicken egg, chicken egg, and it goes in a big round circle. Showing up creates confidence, but in order for you to show up, you need to understand what you’re saying and how you’re saying it, and that all is in your messaging, and that needs to change. Okay, it’s Hayley, yes, I can hear you saying, Hayley, oh, why are you right? Because I am. I see this all the time, and that’s why I’ve got this podcast, to be able to share it with you, to be able to share some common denominators that I see through the work that I do with my clients. It’s very common. It’s very common to feel uncomfortable, and that’s what a lot of people feel when they don’t have a strategy.
And what works for someone else doesn’t work for you. What works for this person over here doesn’t work for me, because I don’t do a lot of things that other people do in my own marketing. I don’t share my kids. I don’t share my family. I rarely share the inside of my house. Some things are private. If you know me as a person, if I have met you in business, either in person or at a networking event, if I know you personally, I’ll tell you everything about my life. But otherwise, it’s not in my strategy, and it doesn’t need to be, because they’re not my porn. I’m great at what I do, and I don’t need to share that. So it comes from building, it comes from understanding what synergies you have with the world and what lights you up.
And you know how you actually start conversing with that to a broader audience. But don’t forget, it’s actually not that broad, because you I’m talking to you right now in your ears. And when you’re showing up in your marketing, you are doing the same. You are talking directly to one person, okay, whether that is you, I’m not saying you are. I want you to straight away go on your stories or go live in your marketing and just, you know, rip down the curtain. I’m just, I’m even saying in your captions, in your videos, anything that you prerecord or pre do, whatever that looks like. Even on your website, it’s nice to be in the first person, even if you have 20 staff members, because there is only one person on the other end of that reading what it is that you have to say,
That’s it. Okay. You’re not your website not being well, maybe it might be not being put up on a big screen in the lecture theater going, have a look at what that person said. It’s not like that you’re talking to one person through your marketing. I don’t care if you are out of home, above the line, below the line. That means like magazines, social media or billboard ads, bus shelters, anything that is out of your home, right? It all speaks to one person. You need to talk to you, as in, I am talking to you right now, and I think that the shift that happens is when you start building your business differently, okay?
And your business then moves from being really time based to more system based and reactive, to more proactive and predictable. And then, you know the inconsistent income and clients through word of mouth, and, you know, inconsistent means that might dry up over time, start to then feel more scalable, and that’s where everything opens up.
And it’s a beautiful thing, because now your marketing is starting to work. Oh my God, and the messaging that you have started landing, because people aren’t going to meet you in real life to start with, they’re going to stalk you on the line, whether you like it or not, and that message, then I’m just not in the microphone.
Sorry if that was that in your ears. When you start, everything starts working. Your message starts to land a little bit differently and correctly and more beautifully and more individually, and then your audience starts to vibe with that, and obviously starts to grow, and you create your own space in the market, and that feels really, really beautiful. So you know, from I just want more clients to I want a business that supports.
My life is so lovely. And if you’re listening to this new thinking like, this is exactly where I am, you know, then this is your moment. This is where you’re at. I don’t want you to work harder. I want you to work differently. And what got you here is not going to get you there. It takes time to build. It takes time. It takes time to grow.
So just take what I’ve taught you today and use it as motivation, use it as authority to give yourself permission to move to that next step. So thank you so much for being here. Thank you for listening to me if this episode hit the right chords, know that you’re not stuck. Know that you’ve just hit capacity. Okay. And this is where it gets really exciting.
That’s it for now. Have the best day, and I’ll catch you next week. Bye.
Here’s how you can work with me:
Social Media Strategy
Get this sorted and **It will take your business to the next level!!**. From not knowing “what, how, where & when” to post, to fully UNDERSTANDING how to move forward transforming your social media profile into a $$ making machine. BOOK 15 min to Chat with me about this can help you HERE.
Marketing Strategy
This is clarity CENTRAL and will give you the clarity on where to focus your businesses marketing, EXACTLTY what to do, your next steps, and provide you with the confidence to move forward in your business without the overwhelm. You will receive a personalised BIBLE just for you to constantly refer to every. single. day! BOOK 15 min to Chat with me about this can help you HERE.
One-on-one Coaching
Have me, your marketing growth strategist in your pocket & brain to cover ALL marketing aspects of your business. This is personalised, fabulous and high achieving. For those who are SERIOUSLY LOOKING to SMASH IT! BOOK 15 min to Chat with me about this can help you HERE.
VIP Day
Full in person day for you and your team. This is the CREAM of the CREAM. Time to propel your business with a solid plan. Gain clarity, streamline your systems, strategic direction and boost growth with our exclusive VIP intensive day for business owners, teams and entrepreneurs. A condensed day focusing on your growth. Enjoy a luxury experience with stunning food and drinks while up levelling yourself and your business. This is where the magic happens, and you step into the next level version of yourself. BOOK 15 min to Chat with me about this can help you HERE.
