Are you stuck tweaking that post or product, waiting for it to be ‘perfect’? Here’s the truth: perfection is stalling your growth and ‘done’ will get you there faster.

Perfection feels safe. It’s polished and reassuring. But while you’re perfecting, someone else is publishing and they’re the ones growing their audience, making sales, and building momentum.

I live by the mantra Done is better than perfect. It’s on postcards I send my clients and a core principle in my Superhero Marketing membership. Here’s why it works—and how you can embrace it.

The Cost of Perfectionism

Perfectionism isn’t quality control, it’s fear in disguise:

• Fear of judgment.
• Fear of failure.
• Fear of what others think.

Every moment your idea sits in draft mode, you’re delaying:

• Opportunities to connect.
• Audience growth.
• Sales and momentum.

Example: I once spent weeks perfecting a webinar, only to realize my audience didn’t care about the slides, they wanted the value. When I finally launched it, typos and all, I made $5,000 in sales. Done won.

Why ‘Done’ Builds Momentum

The moment you hit ‘publish’ on a post, email, or product it starts working for you. Done creates:

Momentum: Every action keeps your audience engaged.

Trust: Consistent content builds loyalty.

Data: Feedback shows you what works, so you can improve.

Here’s the kicker: your audience doesn’t need flawless. They need value, solutions, and connection. And you can deliver that now.

How to Choose Done Over Perfect

Ready to break free from perfectionism? Start here:

Set Micro-Deadlines

Give every task a hard deadline, 24 hours for a post, 3 days for an email. Use Trello to stay on track.

Focus on Impact Over Aesthetics

Ask: “Does this solve a problem or inspire?” If yes, ship it. Forget the perfect font.

Review After Release

Launch first, then check comments or analytics to tweak later.

Reframe Mistakes as Experiments

Every ‘flop’ is data. Ask, “What can I learn?”

Grab my free ‘Done Over Perfect’ checklist at [insert link] to make it easier.

The Mindset Shift You Need

Think of everything as a work in progress. Mistakes? They’re just data. And data fuels growth.

Your Challenge

Pick one thing you’ve been perfecting: a post, email, or product. Publish it by midnight tonight. Then tag me on Instagram (@HayleyOsborne) to share your win!

Want more strategies to grow with action, not perfection? Join my Superhero Marketing Club for weekly accountability [insert link].

Here’s my final thoughts:

Done moves you forward. Perfect keeps you stuck.

Every time you choose done, you create movement. And movement is what grows your brand faster than perfect ever will.

So here’s your challenge:

Finish one thing you’ve been sitting on. Publish it. Share it. Send it.

Because imperfect action will always beat perfect inaction.

Join my Superhero Marketing Club for weekly accountability HERE