There’s something really special about watching a client rise into their power, and being a part of that journey alongside them.
Currently, I have the privilege of working closely with Anne Sureyya, a Psychotherapist and Relationship Expert who does deep work with her clients. Anne helps women and men peel back the layers of performance and perfection to return to who they truly are. Her entire brand reflects that depth and integrity, and it’s been an absolute joy to guide her through the process of building a marketing strategy that feels aligned with her message.
This transformation also marks a huge milestone for me: I’ve officially stepped into working exclusively with health brands.
This shift has been building for a long time. I’ve always believed that marketing is about more than visibility, it’s about trust, truth, and transformation. And Anne’s work perfectly reflects the kind of brand I’m excited to support.
The Inner Work Is the Marketing Work
One of the biggest insights I’ve had through this work is how deeply our emotional experiences influence how we show up in business.
Those emotional triggers we experience when a post doesn’t land, when we feel invisible online, or when we compare ourselves to others, they’re not random. So often, they’re rooted in old wounds and patterns we developed long before we became business owners.
Anne and I often talk about how early attachment dynamics, self-worth, and emotional triggers affect everything from our ability to be visible to how we respond to rejection or success in our business. These patterns don’t disappear when you launch a brand, in fact, they tend to get louder.
And this is where so many business owners feel stuck: not because they’re not good enough, but because the emotional weight of showing up is heavier than they expected.
When you start to recognise this, and support yourself emotionally and strategically everything changes.
From Invisible to Impactful
When Anne first came into my world, she was relying on word of mouth and had no digital presence to match the depth of her work. She once told me, “I thought a logo on the door would be enough.”
But as she opened her mindset to what was possible, and as we worked together to build a clear, connected strategy, something shifted.
She now has a confident online presence, a strategy to match her brand voice, and a beautiful lead magnet that’s helping more people find her: 5 Steps to Stop Abandoning Yourself in Love. It’s designed to help people unpack the very real tendency we have to abandon ourselves in relationships, just to feel chosen.
She went from overwhelmed and unsure to consistent, confident, and magnetic. And she did it her way.
Marketing That Feels Like You
If you’re in the health space, whether you’re a therapist, naturopath, acupuncturist, nutritionist, or allied health professional, you deserve to have a marketing strategy that reflects the real you.
Marketing doesn’t have to feel like a performance. It can feel like truth. Like service. Like connection.
You can build a brand that reflects the impact you’re here to make, without burning out, second-guessing yourself, or trying to fit into a box that was never made for you.
If you’re ready to make that happen, this is your invitation.
Book in a free 30 min strategy session with me HERE
Big love,
Hayley x
