EPISODE 215 | Your Next Customer Doesn’t Know Your Story Yet

[00:00 – 02:10] Setting the scene: who I am and why your transformation story matters. [02:10 – 04:26] Your business evolves—and your audience is evolving too. [04:26 – 06:30] Today’s customers don’t know your origin story or early struggles. [06:30 – 08:43] Stop assuming people have seen your website, emails, or past content. [08:43 – […]