EPISODE 219 | Being Visible Isn’t the Same as Being Known

[00:00 – 02:30] Being visible isn’t the same as being known for something. [02:30 – 05:00] Metrics like views mean nothing if no one remembers what you do. [05:00 – 07:30] Less reach, more right people: depth beats vanity numbers every time. [07:30 – 10:00] Decide what you want your name to be associated with—not […]

EPISODE 218 | If AI Can Say It Too, It’s Not Strong Enough!!!

[00:00 – 02:30] If AI can say it too, your content isn’t strong or memorable enough. [02:30 – 05:00] AI is an amazing support tool, but information is cheap—perspective is not. [05:00 – 07:30] The baseline has shifted: access to content isn’t the advantage anymore. [07:30 – 10:00] Thought leadership = information plus experience, judgment, […]