There’s a moment in every business journey where you know, deep down, that something has to change.

For me, that moment didn’t show up with fanfare or flashing signs. It arrived quietly, as a series of nudges. A feeling that my work was meant to go deeper, to be more focused, more impactful. A whisper that said, “This is where you’re meant to be.”

And now? I’m ready to say it out loud.

I’m shifting gears in my business and officially working exclusively with health brands.

This has been brewing behind the scenes for a while. Over the last few years, I’ve had the privilege of supporting a range of incredible businesses. But every time I worked with a health professional, whether it was an allied health clinic, wellness coach, therapist, or movement specialist, something clicked.

It wasn’t just about building strategies or writing content. It was about helping them amplify their mission. To connect with the people who truly needed them. To create content that educates, empowers, and builds real trust in a space where trust is everything.

Why health brands?

Because health marketing isn’t like other industries. It’s not about trends or salesy tactics. It’s about clarity, alignment, and showing up with purpose. It’s about creating momentum without compromising your values. And it’s about serving your community in a way that feels good — not forced.

That’s where I come in.

I’m here to help health brands simplify their marketing, amplify their voice, and grow a business that feels magnetic from the inside out.

What this means moving forward

My podcast, The Hayley Osborne Show, will now speak directly to health brands, with episodes focused on marketing, strategy, mindset, visibility, sales, and sustainability.

My email list and blogs (like this one) will be filled with tools, insights, and stories tailored to health professionals who want to grow in a smart, aligned way.

My one-on-one high-level coaching will now support health brands specifically. To be honest, it has for such a long time so writing this, even though it feels scary and a big risk, not too much is changing for this. It just means my messaging can be a whole lot more specific which I cannot wait for.

My social media strategy and marketing strategy will focus solely on health brands. Again, this is something I already am doing so much of, it seems crazy not to call it out. If you’re a nutritionist, naturopath, occupational therapist, councillor, psychotherapist, relationship expert, health professional, practitioner, and wellness expert…basically INSERT YOUR HEALTH BRAND HERE, then this is going to light up your world in the best possible way.

My signature course, Magnetic Marketing Formula, and my signature “Club” Superhero Marketing, (my membership) will now support health brands exclusively.

And if you’re reading this and thinking, “I’ve been waiting for someone who really gets this space”, then welcome. I’m so glad you’re here.

Want to know more about the shift?

🎧 Listen to this week’s episode of The Hayley Osborne Show.

Big Shift, Bigger Vision: Here’s What’s Next for Me, where I share the full story, the behind-the-scenes of how I made this decision, and what it means for how I’ll be showing up moving forward.

👉 Click HERE to listen

Final thoughts

This isn’t just a business pivot. It’s a deeper alignment with the work I truly want to be doing: helping health brands rise, lead, and grow.

Because your work changes lives.

And your marketing should reflect that.

Let’s do this.
Hayley 💛